VP, Creator Growth (SLG)

ABOUT THE ROLE Later, the world's most intelligent influencer marketing company, is seeking a highly experienced VP of Creator Growth (SLG) to lead the sales-led growth motion for affiliate creator acquisition end to end. This is a senior, high-visibility role that will report directly to the GM of Creator and work in close partnership with Sales, Product, and the Later Influence team to build and scale the programs, playbooks, and campaigns that bring the right creators into the Mavely ecosystem. WHAT YOU'LL DO As the VP of Creator Growth (SLG), you will be responsible for defining the creator SLG strategy, building the GTM infrastructure, and leading a team that drives measurable creator acquisition, activation, and retention through a structured, sales-assisted motion. Your key responsibilities will include: - Defining the creator SLG strategy, including the acquisition model, segmentation, and deal economics that drive VIP and macro creator growth across Later Influence and Mavely - Operating as a player-coach, joining your team members on key VIP outbound and meetings, providing real-time coaching and strategy, and modeling the motion firsthand - Setting the annual and quarterly GTM plan for creator SLG acquisition, including team quota, deal-mix targets, and ramp expectations against company revenue goals - Defining the creator journey from first touch through activation and codifying what works into a repeatable motion - Partnering with cross-functional teams to design creator-facing value propositions, pitch materials, and acquisition playbooks - Building and running full-funnel creator acquisition campaigns spanning outbound, events, social, partnerships, and targeted paid, optimizing toward creator sign-ups, activation, and first-transaction milestones - Owning the commercial structuring on every net-new VIP signing, designing VIP bonus and VIP guaranteed flat-fee campaign deals that win the creator and protect Mavely's unit economics - Leading creator segmentation and targeting, working with Data Science and Marketing Ops to identify high-potential creator cohorts on social platforms and prioritize outreach accordingly - Partnering with Marketing to develop and launch creator-specific lifecycle programs that move acquired creators from signup to active affiliate participation, reducing time-to-first-transaction WHAT YOU'LL NEED The ideal candidate has operated inside a social media platform or creator-economy company, understands how creators evaluate and adopt monetization tools, and has a track record of translating audience and creator insight into pipeline and growth. You should thrive at the intersection of creator marketing, revenue operations, and product adoption. WHY REMOTE Later offers a flexible, remote work environment that allows you to work from anywhere while being part of a collaborative and innovative team. BENEFITS Later offers a competitive salary and benefits package, including [insert benefits, if mentioned in the original description].