Staff Lifecycle Marketing Manager

ABOUT THE ROLE The Staff Lifecycle Marketing Manager will play a critical role in driving the lifecycle communications strategy for GitLab prospects, from planning and segmentation through execution and optimization. This senior IC position will require the successful candidate to drive strategy while staying hands-on across copy, segmentation, QA, testing, launch, and reporting. WHAT YOU'LL DO As the Staff Lifecycle Marketing Manager, you will be responsible for creating, monitoring, and improving complex automated campaign journeys and triggers with static and dynamic content to educate and motivate prospective customers across their buyer journey. Key responsibilities include: - Creating and implementing lifecycle marketing campaigns from conception through execution, including planning, copywriting, segmentation, testing, QA, and launch, with a focus on personalization and performance optimization - Developing communication plans for key opportunities to engage with GitLab, including live events, webcasts, workshops, and priority campaigns - Collaborating with marketing operations, data analytics, product marketing, campaigns, content marketing, and regional teams to create cohesive messaging across different channels - Using data-driven insights to review and refine campaigns, supporting decisions with clear data analysis and regularly communicating/acting on performance insights - Acting as an email marketing SME, providing expertise and best practices to the team in planning, decisions, and execution WHAT YOU'LL NEED To be successful in this role, you will need: - 7+ years of experience in lifecycle, email, CRM, or growth marketing at a B2B SaaS technology company, preferably targeting enterprise IT buyer and software developer customer personas - Strong experience building and optimizing nurture programs, automated journeys, and lifecycle campaigns that support prospect education, engagement, and funnel progression - Expertise in Marketo for marketing automation, including audience segmentation, email templates, modules, and dynamic content - Experience using campaign and funnel performance data to identify opportunities, make recommendations, and improve results - Strong internal communication and cross-functional coordination skills - High attention to detail across audience logic, segmentation, QA, localization, and reporting - Working knowledge of HTML and CSS for email design and troubleshooting - Bonus points for experience working with teams in different regions and localizing for different markets WHY REMOTE As a remote employee, you will have the flexibility to work from anywhere and be part of a high-performance culture that values continuous knowledge exchange and collaboration with industry leaders. BENEFITS GitLab offers a comprehensive benefits package, including a health plan, parental leave, education stipend, life insurance, equipment stipend, and flexible schedule.