Sr. Product Marketing Manager, Programmatic Ad Solutions

ABOUT THE ROLE As a Sr. Product Marketing Manager for Programmatic Ad Solutions at Lyft, you will play a critical role in driving the growth of our commerce media business. You will be responsible for leading the development of our programmatic and Audience Extension business, managing key channel and demand partners, and defining the packaging and pricing strategy that powers our sales organization. WHAT YOU'LL DO Your responsibilities will include: - Developing and executing the end-to-end strategy and go-to-market for Lyft Ads' programmatic business, with a focus on Audience Extension solutions that leverage our first-party data and targeting capabilities. - Creating compelling narratives, positioning frameworks, and packaging structures that clearly articulate Lyft Ads' programmatic differentiation to agencies, brands, and demand partners. - Partnering with Product Management and Data Science to ensure programmatic offerings are technically sound, scalable, and competitively differentiated. - Monitoring programmatic market trends, competitive dynamics, and evolving buyer behavior to refine strategy and maintain a leading position. - Driving revenue growth through programmatic channels by identifying new demand sources and structuring scalable, repeatable go-to-market motions. - Identifying, evaluating, and managing relationships with key programmatic channel and revenue partners, including DSPs, SSPs, data clean rooms, ad networks, and measurement providers. - Building a partner prioritization framework that optimizes for revenue impact, technical efficiency, audience scale, and strategic alignment. WHAT YOU'LL NEED To succeed in this role, you will need: - 10+ years of experience in digital advertising, with meaningful depth in programmatic, ad tech, or commerce/retail media. - Strong knowledge of the programmatic ecosystem, including DSPs, SSPs, DMPs, CDPs, clean rooms, and measurement partners. - Demonstrated experience structuring and negotiating commercial partnerships with technology and demand-side platforms. - Experience developing go-to-market strategies and pricing frameworks for advertising products. - Exceptional cross-functional collaboration skills, with the ability to work across Sales, Product, Engineering, Data Science, Marketing, and Finance. WHY REMOTE As a remote employee, you will have the flexibility to work from anywhere and be part of a dynamic team that is shaping the future of mobility media. BENEFITS - Great medical, dental, and vision insurance options with additional programs available when enrolled. - Mental health benefit.