Sr. Product Marketing Manager - Measurement, Data & Audiences

ABOUT THE ROLE We are seeking a strategic, highly cross-functional leader to join Lyft Ads as our Sr. Product Marketing Manager for Measurement, Data & Audiences. This is a unique and high-impact role at the intersection of data commercialization, advanced measurement strategy, and go-to-market execution. As the direct commercial counterpart to our Ad Infrastructure Product Management team, you will translate back-end data signals, in-house attribution models, and reporting tools into compelling, market-facing solutions. WHAT YOU'LL DO As the Sr. Product Marketing Manager for Measurement, Data & Audiences, you will be responsible for leading the go-to-market strategy for Lyft's first-party audience data, defining how real-world mobility signals and consumer journeys are packaged into high-value targeting segments. You will develop compelling narratives, positioning frameworks, and sales enablement tools that clearly articulate the unique value of Lyft's deterministic identity and location-based data. Additionally, you will partner with Product, Data Science, and Finance to define pricing frameworks and packaging structures for audience segments and advanced data targeting features. You will also drive the commercial rollout and adoption of in-house conversion modeling, multi-touch attribution, and offline-to-online conversion capabilities built by the Ad Infrastructure team. Furthermore, you will inform the commercial requirements for advertiser-facing reporting systems, ensuring data transparency, ease of campaign management, and frictionless ROI reporting. You will also translate complex technical ad tech concepts into clear, compelling narratives for sales teams, brands, and top-tier agencies. In addition to these responsibilities, you will identify, evaluate, and lead the development of bespoke data partnerships with high-value external platforms, brands, and ecosystems to create custom, mutually beneficial data-sharing or co-targeting opportunities. You will partner with leadership, Legal, and Finance to influence commercial negotiations, governance models, and revenue-sharing structures for unique data collaboration agreements. WHAT YOU'LL NEED To be successful in this role, you will need 10+ years of experience in digital advertising, with meaningful depth in measurement, attribution, ad tech infrastructure, or data-driven commerce/retail media. You will also need deep technical and data literacy, including strong knowledge of the ad tech data ecosystem, conversion modeling, third-party measurement integrations, CDPs, and data clean rooms. Additionally, you will need experience structuring, negotiating, and growing commercial partnerships with technology vendors, measurement providers, or bespoke data platforms. WHY REMOTE As a remote worker at Lyft, you will have the flexibility to work from anywhere and maintain a healthy work-life balance. You will be part of a dynamic and collaborative team that values innovation, creativity, and continuous learning. BENEFITS - Competitive salary - Comprehensive health plan - Generous parental leave policy - Education stipend - Life insurance - Flexible schedule - Professional development opportunities