Sr. Demand Generation Manager

ABOUT THE ROLE We are seeking a highly experienced Sr. Demand Generation Manager to lead our demand marketing team in building campaigns that create and accelerate pipeline for the sales organization. As a key member of our team, you will develop sharp product positioning, identify new ways to differentiate Pendo in the market, and connect marketing activity directly to revenue impact. Your focus will be on the enterprise segment, where strong insight, execution, and sales partnership shape pipeline outcomes. WHAT YOU'LL DO As the Sr. Demand Generation Manager, you will own enterprise pipeline generation as the north star. Your responsibilities will include building and executing integrated, omnichannel campaigns across paid media, email, events, ABM, outbound, and web while leveraging AI to automate workflows, enrich data, and create operational efficiencies. You will be responsible for owning outcomes end-to-end, shipping smaller bets frequently, and bringing a clear point of view to sales, marketing, and cross-functional partners. Your day-to-day work will involve: - Owning enterprise pipeline generation as the primary measure of success, connecting every campaign, decision, and optimization back to building and accelerating pipeline for the sales team. - Building and executing omnichannel demand generation campaigns across paid media, email, events, ABM, outbound, and web, designing programs that support enterprise buyers and move accounts through the funnel. - Developing deep relationships with enterprise AEs, front-line sales managers, and field marketing partners, mining call recordings, deal data, and field feedback to surface insights that sharpen campaign strategy and messaging. - Bringing signals from sales to the broader organization with a point of view and a plan, translating field learning into stronger campaigns and clearer positioning. - Becoming the internal expert on the enterprise segment, teaching leadership what is working on the ground floor and using those insights to inform strategy. - Leveraging AI to build and automate campaign workflows, including account enrichment, intent-based triggers, and other operational efficiencies. WHAT YOU'LL NEED To be successful in this role, you will need to have: - A proven track record of owning and executing demand generation campaigns that drive enterprise pipeline growth. - Strong leadership and partnership skills, with the ability to develop deep relationships with sales and marketing teams. - Excellent analytical and problem-solving skills, with the ability to mine data and feedback to inform campaign strategy. - Experience with AI-enabled campaign operations and a willingness to leverage technology to drive efficiency and effectiveness. WHY REMOTE As a remote employee, you will have the flexibility to work from anywhere and be part of a global team that values collaboration and innovation. You will be working with a talented group of professionals who are passionate about building and executing demand generation campaigns that drive business growth. BENEFITS - Competitive salary and bonus structure - Comprehensive health plan - Parental leave and education stipend - Flexible schedule and remote work arrangement - Opportunities for professional growth and development