Social Media Manager TikTok and Founder

ABOUT THE ROLE Once Upon a Farm is seeking a culturally plugged, TikTok-obsessed content creator and strategist to drive our TikTok presence end-to-end-strategy, creation, publishing, and performance. This rare dual mandate requires roughly half your time to build Once Upon a Farm's TikTok into a high-converting Gen-Z and millennial destination, and the other half to work directly with our founders to develop their own content. You will report to the Senior Manager of Social and collaborate closely with the broader Marketing and Creative teams. WHAT YOU'LL DO As the TikTok lead, you will be responsible for: - Building Once Upon a Farm's TikTok channel as the driver of primarily Gen-Z audience growth, with a secondary focus on Millennial parents, health enthusiasts, and athletes. - Developing and executing a platform-native content strategy built around Once Upon a Farm's product lineup, brand mission, and cultural relevance to young parents and Gen-Z consumers. - Building and managing Once Upon a Farm's TikTok Shop presence along with the E-Commerce team, driving traffic, conversion, and repeat purchase through shoppable content, live formats, and product integrations. - Staying ahead of TikTok trends, sounds, formats, and creator culture to ensure our brand is consistently early, authentic, and on-platform. - Partnering with the Senior Manager of Social Media on cross-platform content strategy, ensuring TikTok content complements and amplifies Once Upon a Farm's Instagram and YouTube presence. - Working proactively within your budget to find and develop agencies and influencers who can create additional TikTok Content for the brand. You will also be responsible for: - Concepting, shooting, editing, and publishing Once Upon a Farm's TikTok content, including product storytelling, childhood nutrition education, brand values, and culturally relevant moments. - Developing recurring formats and series that build audience loyalty and drive saves, shares, and follows. - Capturing real-time content at brand events, activations, and shoots with prepared concepts and shot lists. - Briefing and collaborating with the Partnerships & Influencer team to activate creators who extend OFarm's TikTok reach and authenticity. - Owning vendor selection, outreach, payment, and execution for the TikTok platform, including agencies, CGI creators, and videographers. Additionally, you will work directly with our founders to produce content for TikTok and Instagram, focusing on their authentic personality, passions, and voice. You will also develop repeatable formats for founders that are engaging, sustainable, and distinctly theirs. WHAT YOU'LL NEED To be successful in this role, you will need: - 4+ years of social media or content experience, with a significant portion focused on TikTok content creation and strategy. - Demonstrated ability to grow a TikTok account and drive measurable business outcomes, including TikTok Shop, through original content. - Deep, native understanding of TikTok's algorithm, trends, and creator ecosystem. - Proven experience creating content for or alongside a public figure, founder, or talent, comfortable navigating the balance between authentic personal voice and brand alignment. - Hands-on creator skills, including concepting, shooting, and editing high-performing TikTok videos. - Experience in C