Social Media Manager

ABOUT THE ROLE Netlify is seeking a Social Media Manager to own the company's social media presence and help build awareness of Netlify's capabilities among developers and vibe coders creating with AI tools and agentic workflows. The ideal candidate will have a proven track record of managing social media for technical brands and understand how to turn Netlify's products and features into engaging content for various audiences. WHAT YOU'LL DO As a Social Media Manager at Netlify, you will be responsible for owning the day-to-day social presence across various channels, including X, LinkedIn, Bluesky, Discord, and others. Your key responsibilities will include: - Writing, publishing, and engaging with Netlify's social media content to make the company more visible, useful, and trusted among developers and vibe coders. - Turning new features, product launches, and customer examples into clear and useful posts that builders understand and care about. - Building and managing the social calendar to balance launches, education, builder spotlights, community moments, and timely conversations in the ecosystem. - Monitoring the broader builder ecosystem to find, celebrate, and amplify people building with Netlify, especially developers and vibe coders creating with AI tools and agentic workflows. - Supporting community and campaigns by promoting community challenges, contests, launches, events, and builder programs through social content, live engagement, recaps, clips, and storytelling. - Using platform behavior and social algorithms to improve reach, engagement, and defined performance metrics, and tracking what's working and understanding why. WHAT YOU'LL NEED To be successful in this role, you will need: - 3+ years of experience managing social media for a technical, developer, AI, or product-led brand. - Experience managing high-volume brand handles, from publishing and engagement to monitoring and reporting. - Dev-culture fluency and good public judgment, with the ability to understand what earns trust and what builders take seriously. - Enough technical fluency to understand what Netlify ships and strong writing skills to explain it accurately and make it relevant to various audiences. - Strong operating habits across calendars, intake, approvals, launch support, and reporting. - An experimental, data-aware mindset where you love trying new tools or posting strategies and can explain the "why" behind the engagement rate. WHY REMOTE As a remote worker at Netlify, you will have the flexibility to work from anywhere and be part of a team that values diversity, equality, and inclusion. We are committed to building a team of people with diverse backgrounds and lifestyles and strive to maintain a more inclusive environment. BENEFITS Netlify offers a range of benefits to support your well-being and career development, including: - Health plan - Parental leave - Education stipend - Life insurance - Equipment stipend - Flexible schedule If you're passionate about social media, technical brands, and building a better web, we encourage you to apply. Please include a resume or short listing of your job history and skills, and a cover letter explaining why you would enjoy working in this role at Netlify.