Social Media Manager

ABOUT THE ROLE The Social Media Manager will play a key role in bringing Later's brand to life across social platforms, driving brand equity, and business outcomes. This position is built for someone who is equally at home developing a content strategy, executing a full publishing calendar, and stepping in front of the camera to create compelling on-platform content. WHAT YOU'LL DO As a Social Media Manager, you will be responsible for developing and executing a content strategy across priority platforms, including Instagram, TikTok, LinkedIn, and YouTube. This will involve: - Owning and contributing to Later's social media content calendar, ensuring consistent publishing cadence and thematic alignment with broader marketing campaigns. - Partnering with the Senior Content Marketing Manager and fellow social media manager to develop quarterly and monthly content themes that map to Later Media's story. - Identifying trending formats, sounds, and cultural conversations early, and translating those signals into content ideas that feel native to each platform while staying true to Later's voice. - Developing and maintaining platform-specific strategies that reflect each channel's unique audience behavior, algorithm dynamics, and content formats. - Collaborating with Content, Creative, and Growth Marketing teams to align social activity with campaign launches, blog priorities, and product announcements. - Creating and appearing in short-form video content for platforms like TikTok, Instagram Reels, and YouTube Shorts, confidently representing the Later brand on camera. - Writing compelling copy for social posts, captions, and video scripts that reflect Later's brand voice. - Collaborating with the Creative team on asset production, contributing creative direction for graphics, video, and motion content while maintaining brand consistency. - Monitoring and actively engaging with Later's social communities across platforms, responding to comments, messages, and mentions in a way that builds genuine connection with our audience. - Identifying and engaging with creators, customers, and brand advocates in a way that strengthens Later's presence within the creator and social media management community. - Tracking, analyzing, and reporting on social performance to inform content strategy and product marketing messaging. WHAT YOU'LL NEED To be successful in this role, you will need: - A deep understanding of social media platforms, including their unique audience behavior, algorithm dynamics, and content formats. - Excellent content creation and on-camera presentation skills. - Strong writing and communication skills, with the ability to craft compelling copy for social posts, captions, and video scripts. - Ability to work collaboratively with cross-functional teams, including Content, Creative, and Growth Marketing. - Strong analytical and problem-solving skills, with the ability to track, analyze, and report on social performance. WHY REMOTE Later is a remote-first company, and this role will be fully remote. As a remote employee, you will have the flexibility to work from anywhere and will be expected to be highly self-motivated and disciplined in your work. BENEFITS Later offers a comprehensive benefits package, including: - Competitive salary - Flexible schedule - Health plan - Parental leave - Education stipend - Life insurance - Equipment stipend - Opportunities for professional growth and development