Social Media Manager

ABOUT THE ROLE We are seeking a highly skilled Social Media Manager to lead the development and execution of a comprehensive social media strategy across TikTok and Instagram for a life insurance agent specializing in family and union-member benefits. The ideal candidate will be responsible for building a premium, education-first presence from the ground up, establishing a credible and high-end profile that attracts the right audience organically and drives referrals. WHAT YOU'LL DO As a Social Media Manager, you will be responsible for leading end-to-end strategy, content creation, and profile management across TikTok and Instagram. Your key responsibilities will include: Developing and leading an end-to-end social media strategy for TikTok and Instagram, built from the ground up Defining content pillars, positioning, and a consistent posting cadence Turning the client's ideas into polished short-form content Producing and editing content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy Leading the personal rebrand and establishing a cohesive, premium, education-first identity Creating content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way Growing the accounts organically to drive inbound interest, community, and referrals Tracking engagement, reporting on performance, and continuously refining the approach WHAT YOU'LL NEED To be successful in this role, you will need: Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results Strong short-form video skills across ideation, filming direction, and editing Solid graphic design, caption, and copywriting ability A track record building personal or founder-led brands, including rebrands A strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporate Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus Focus on organic, community and referral-led growth rather than paid or ads-led tactics Flexible, proactive, and collaborative, able to take direction and run with it without being rigid Ability to work EST hours WHY REMOTE This role is a remote opportunity, allowing you to work from anywhere while contributing to the growth and success of our client's social media presence. BENEFITS This role offers a competitive salary and a range of benefits, including [insert benefits if mentioned in original].