Social Media and Influencer Relations Associate | United States | Remote

ABOUT THE ROLE We are seeking a highly skilled and creative Social Media and Influencer Relations Associate to join our team at Grafana Labs. As a key member of our marketing team, you will be responsible for shaping our social media presence, executive thought leadership, and influencer relations. You will partner closely with various teams to create engaging content, grow our influencer program, and support executive social media initiatives. WHAT YOU'LL DO As our Social Media and Influencer Relations Associate, you will be responsible for a wide range of tasks, including: - Supporting and evolving our influencer relations and content creator program, including strategy, recruitment, onboarding, budgeting, relationship management, and reporting - Developing social media plans for spokespeople, helping translate industry trends, product narratives, and leadership perspectives into thoughtful social content - Drafting, editing, and publishing leaders' social content across channels such as LinkedIn and X - Assisting the Sr. Social Media Manager in managing the employee advocacy program to amplify key messages through our Grafanistas - Building and optimizing AI-assisted workflows to support content development, campaign planning, and stakeholder collaboration - Partnering cross-functionally with social, PR, community, product marketing, events, and developer relations to identify creator opportunities and integrate influencer efforts into broader campaigns - Supporting the Sr. Social Media Manager with social content creation and adaptation across Grafana Labs' social channels - Helping manage, schedule, and publish our award-winning Big Tent podcast - Supporting internal communications coordination, helping to amplify team achievements and corporate milestones through internal channels - Serving as a flexible partner on high-priority PR moments, providing additional support where needed across planning, writing, coordination, amplification, and analysis - Providing on-site support at company and industry events WHAT YOU'LL NEED To be successful in this role, you will need: - A Bachelor's degree in Marketing, Communications, or a related field - Minimum 4 years of marketing experience, preferably in social media marketing or public relations at a fast-growing start-up - Proven experience building AI workflows using tools such as Claude Code to enhance brainstorming and optimize processes - Excellent written and verbal communication abilities and strong interpersonal skills - Willingness to travel (~20%) globally - Proficiency in Sprout Social, Brandwatch, BusinessWire (or similar tools) - Minimum 2 years of video-editing experience with tools like Descript, Premiere (or similar) - Ability to work independently and as part of a globally distributed team in a fast-paced environment - Willingness to learn and adapt to new marketing trends and technologies - Proven track record of developing high-impact influencer campaigns WHY REMOTE As a 100% remote company, we offer the flexibility and autonomy to work from anywhere in the world. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do. BENEFITS In the United States, the base compensation range for this role is $88,000 - $106,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity and