Social Media and Influencer Manager

ABOUT THE ROLE We're seeking a highly skilled Social Media & Influencer Manager to lead our social media presence and influencer partnerships. As a key member of our marketing team, you'll be responsible for developing and implementing a social media strategy that enhances brand visibility and engagement across our brands, Pete & Gerry's and Nellie's Free Range. You'll work closely with our Digital Marketing Manager, Content Creator/Eggfluencer, and Social Community Engagement Specialist to create and execute a comprehensive social media vision and strategy. WHAT YOU'LL DO As our Social Media & Influencer Manager, you'll be responsible for: - Developing and implementing a social media strategy that enhances brand visibility and engagement across Pete & Gerry's and Nellie's Free Range brand handles. - Expanding and tailoring the social strategy across a growing mix of platforms, including Meta, Pinterest, TikTok, LinkedIn, and Reddit. - Working with the Digital Marketing Manager and Content Creator/Eggfluencer to establish quarterly content pillars and monthly content calendars. - Overseeing platform-specific execution, ensuring posts are adapted for distinct audiences while maintaining consistent brand voice and campaign alignment. - Establishing a strategic posting schedule that maximizes engagement without overwhelming our audience. - Partnering with internal creative teams on graphic-led content and writing all social post captions. - Building and executing influencer campaign strategies that align with broader brand initiatives. - Identifying, vetting, and contracting influencers across tiers (macro, micro, nano) and creators to authentically represent Pete & Gerry's and Nellie's Free Range. - Developing and executing the brand's influencer and product gifting strategy to drive awareness, engagement, and earned content. - Measuring campaign performance and optimizing programs using key metrics including engagement, reach, earned media value, traffic, and sales impact. - Leading social media data analytics and insights, using quantitative and qualitative data analysis to assess campaign performance and audience sentiment. WHAT YOU'LL NEED - 3+ years of experience in social media marketing, with a focus on influencer partnerships and social media strategy. - Proven track record of developing and executing successful social media campaigns that drive engagement and brand awareness. - Strong understanding of social media platforms, including Meta, Pinterest, TikTok, LinkedIn, and Reddit. - Excellent writing and communication skills, with the ability to craft compelling social media content and captions. - Ability to work collaboratively with cross-functional teams, including digital marketing, content creation, and sales. - Strong analytical skills, with the ability to analyze data and make informed decisions. WHY REMOTE We're a remote-first company, and this role will be based remotely. As a remote employee, you'll have the flexibility to work from anywhere and enjoy a better work-life balance. BENEFITS - Competitive salary and benefits package. - Opportunity to work with a mission-driven company that prioritizes animal welfare, food safety, and responsible farming practices. - Collaborative and inclusive work environment. - Professional development opportunities and training.