Senior Product Marketing Manager, Asana Service Management

ABOUT THE ROLE As a Senior Product Marketing Manager for Asana Service Management, you will play a critical role in fueling business growth and building a brand that customers love. You will be responsible for owning the go-to-market strategy for our new AI-powered service management solution and scaling it from 1 to 100. This role requires a strategic thinker who can partner closely with Product and Sales to launch new features and generate significant market momentum. WHAT YOU'LL DO As a Senior Product Marketing Manager, you will define and own the end-to-end go-to-market strategy, develop and maintain messaging that articulates how our application serves complex enterprise needs and creates value for CIOs, drive high-impact product launches, equip our Sales teams to win, act as the connective tissue between Product, Partnerships, and Sales, and leverage performance data and customer feedback to refine our positioning and identify new growth opportunities within the ITSM/ESM space. WHAT YOU'LL NEED To be successful in this role, you will need to be an experienced PMM leader with 8-12 years in product marketing, specifically within B2B tech and service management (ITSM/ESM) or AI-powered products. You will also need to demonstrate curiosity about AI tools and emerging technologies, be a technical narrator who can translate complex capabilities into clear business value for executive and technical audiences, and be a strategic thinker who can navigate competitive landscapes and position against entrenched legacy systems. WHY REMOTE As a remote employee, you will have the flexibility to work from anywhere and will be part of a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. BENEFITS Our comprehensive compensation package includes a competitive base salary range of $186,000 - $215,000, which may be modified based on individual qualifications and market conditions. In addition, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. We strive to provide equitable and competitive benefits packages that support our employees worldwide, including health plan, parental leave, education stipend, life insurance, equipment stipend, and flexible schedule.