Senior Product Manager, Growth Marketing Platform

ABOUT THE ROLE We're seeking a Senior Product Manager, Growth Marketing Platform, to join Instacart's Marketing Experience team. As a key member of our team, you will be responsible for owning the strategy and execution of our unified marketing stack, including agentic CRM, marketer tooling, and end-to-end orchestration. Your primary goal will be to drive a multi-quarter roadmap that improves the efficiency of marketing spend, accelerates tooling velocity, and unlocks higher ROI for stakeholders across the company. WHAT YOU'LL DO As a Senior Product Manager, Growth Marketing Platform, you will: - Own the product vision, strategy, and multi-quarter roadmap for an end-to-end growth marketing platform, spanning agentic CRM, marketer tooling, and unified orchestration and measurement. - Translate marketer needs into durable platform capabilities, including audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics. - Partner with Engineering and ML to design and ship AI- and agentic-powered features that automate planning, targeting, creative workflows, and real-time optimization with the right safety and guardrails. - Define clear KPIs for marketing efficiency and ROI, instrument reliable analytics and data quality, and lead experimentation frameworks (A/B and multivariate) that drive decision-making at scale. - Lead cross-functional execution across Marketing, Data Science/ML, Engineering, Design, Privacy/Legal, and Finance—aligning priorities, managing risks and dependencies, and delivering outcomes on time. - Drive adoption and change management through documentation, enablement, and training so marketers can move faster with confidence on a unified, scalable platform. WHAT YOU'LL NEED To be successful in this role, you will need: - 5+ years of product management experience delivering platform or MarTech/CRM/growth marketing products end to end. - A proven track record defining strategy, setting roadmaps, and launching complex, cross-functional products with Engineering and Data Science/ML. - Hands-on proficiency with data-driven decision making, including experimentation design and analysis (e.g., A/B testing) and competency with SQL or product analytics tools. - Experience partnering directly with Marketing stakeholders to build tools that improve campaign performance, workflow efficiency, and measurement. - Exceptional written and verbal communication skills with demonstrated ability to align senior stakeholders and drive clarity through PRDs, strategy docs, and roadmaps. - A Bachelor’s degree in Computer Science, Engineering, Statistics, Economics, or a related field; or equivalent practical experience. WHY REMOTE Instacart is a Flex First team, which means we offer flexible work arrangements that allow you to choose where you do your best work. This role is remote-friendly across the US and Canada, and we encourage you to work from anywhere that suits your needs. BENEFITS Instacart provides highly market-competitive compensation and benefits, including a comprehensive health plan, parental leave, education stipend, life insurance, and equipment stipend. We also offer a flexible schedule and opportunities for professional growth and development.