Senior Product Manager, Growth Marketing Platform

ABOUT THE ROLE We're transforming the grocery industry at Instacart, and we're looking for a Product Manager, Growth Marketing Platform, to join our team. This role is a great opportunity to own the strategy and execution for our unified marketing stack, including agentic CRM, marketer tooling, and end-to-end orchestration. You will partner closely with Engineering, Data Science/ML, Marketing, Design, and Analytics to transform how Instacart plans, executes, and measures growth marketing. WHAT YOU'LL DO As a Product Manager, Growth Marketing Platform, you will: - Own the product vision, strategy, and multi-quarter roadmap for an end-to-end growth marketing platform, spanning agentic CRM, marketer tooling, and unified orchestration and measurement. - Translate marketer needs into durable platform capabilities, including audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics. - Partner with Engineering and ML to design and ship AI- and agentic-powered features that automate planning, targeting, creative workflows, and real-time optimization with the right safety and guardrails. - Define clear KPIs for marketing efficiency and ROI, instrument reliable analytics and data quality, and lead experimentation frameworks (A/B and multivariate) that drive decision-making at scale. - Lead cross-functional execution across Marketing, Data Science/ML, Engineering, Design, Privacy/Legal, and Finance—aligning priorities, managing risks and dependencies, and delivering outcomes on time. - Drive adoption and change management through documentation, enablement, and training so marketers can move faster with confidence on a unified, scalable platform. WHAT YOU'LL NEED To be successful in this role, you will need: - 5+ years of product management experience delivering platform or MarTech/CRM/growth marketing products end to end. - A proven track record defining strategy, setting roadmaps, and launching complex, cross-functional products with Engineering and Data Science/ML. - Hands-on proficiency with data-driven decision making, including experimentation design and analysis (e.g., A/B testing) and competency with SQL or product analytics tools. - Experience partnering directly with Marketing stakeholders to build tools that improve campaign performance, workflow efficiency, and measurement. - Exceptional written and verbal communication skills with demonstrated ability to align senior stakeholders and drive clarity through PRDs, strategy docs, and roadmaps. - A Bachelor’s degree in Computer Science, Engineering, Statistics, Economics, or a related field; or equivalent practical experience. WHY REMOTE Instacart is a Flex First team, which means we offer the flexibility to choose where you do your best work—whether it’s from home, an office, or your favorite coffee shop. This role is remote-friendly across the US and Canada, allowing you to work in a setting that suits your needs. BENEFITS Instacart provides highly market-competitive compensation and benefits in each location where our employees work.