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Calendly
Senior Lifecycle Marketing Manager
Job Description
ABOUT THE ROLE
We're seeking a Senior Lifecycle Marketing Manager to make a significant impact at Calendly. With millions of people relying on our platform, we're entering an exciting phase of product growth. This role offers a unique opportunity to accelerate your career, learn from the best, and work on projects that will elevate your professional journey.
WHAT YOU'LL DO
As a Senior Lifecycle Marketing Manager, you'll be part of the Growth Marketing team, specifically the Lifecycle Marketing team. You'll own strategy across the customer lifecycle, from acquisition and activation to expansion and retention. Your responsibilities will include:
- Developing and executing growth initiatives that drive customer acquisition, activation, expansion, and retention
- Collaborating with cross-functional teams, such as Product, Product Marketing, Analytics, and Customer Success, to solve complex customer problems
- Partnering with stakeholders to bring new products and features to market
- Analyzing data and experimenting with new approaches to optimize customer engagement and growth
WHAT YOU'LL NEED
To succeed in this role, you'll need:
- A strong background in marketing, preferably in a growth marketing or lifecycle marketing capacity
- Proven experience in developing and executing marketing strategies that drive customer acquisition, activation, expansion, and retention
- Excellent collaboration and communication skills, with the ability to work effectively with cross-functional teams
- Strong analytical skills, with experience in data analysis and experimentation
- A passion for staying up-to-date with industry trends and best practices
WHY REMOTE
As a remote worker, you'll have the flexibility to work from anywhere and enjoy a better work-life balance. Our remote work setup allows you to be productive and focused in a setting that suits you best.
BENEFITS
- Competitive salary
- Comprehensive health plan
- Parental leave
- Education stipend
- Life insurance
- Flexible schedule
- Opportunities for professional growth and development