Senior Field Marketing Manager - Regional Events

ABOUT THE ROLE We are seeking a Senior Field Marketing Manager, Regional Events to lead the strategy and execution of our regional event portfolio in North America. This role is critical to building meaningful, high-impact touchpoints with prospects and customers, turning regional experiences into measurable pipeline and revenue. WHAT YOU'LL DO As a Senior Field Marketing Manager, Regional Events, you will own and scale our portfolio of curated and third-party programs, including roadshows, sponsored events, virtual programs, executive dinners, and hospitality experiences. You will lead the strategy and execution of these programs, working closely with Sales, Marketing, Product, and GTM partners to design programs that generate early-stage pipeline, accelerate deals, and help close business. Your responsibilities will include: - Owning regional event strategy and executing a portfolio of curated and third-party events - Developing and executing executive engagement strategies to engage senior decision makers at target accounts - Creating high-touch 1:1 and 1:few experiences that foster relationship-building, strategic conversations, and deeper customer engagement - Driving pipeline generation and acceleration through program design and execution - Partnering closely with Sales to identify target accounts, define goals, and ensure strong pre- and post-event follow-up - Designing high-impact experiences that resonate with target audiences and create meaningful connections - Managing third-party partnerships to maximize ROI - Developing account-focused programs to support account-based marketing (ABM) initiatives - Owning performance measurement and reporting on pipeline, influence, and revenue impact - Building scalable processes and playbooks for regional event execution and optimization - Collaborating cross-functionally with Brand, Growth, Product Marketing, and Customer teams to ensure consistent messaging and strong execution WHAT YOU'LL NEED To be successful in this role, you will need: - 6+ years of experience in field marketing, event marketing, or demand generation in a B2B SaaS environment - A proven track record of driving pipeline generation and influencing revenue through events and field programs - Experience executing both curated (owned) and third-party (sponsored) events - A strong understanding of how to engage accounts across the funnel, from early-stage awareness to late-stage deal acceleration - Excellent stakeholder management skills, with experience partnering closely with Sales and cross-functional teams - A strategic mindset with the ability to connect program execution to broader business goals - Strong project management and organizational skills, with the ability to manage multiple programs simultaneously - A data-driven approach to measurement, reporting, and optimization - Experience with ABM strategies and targeting is a plus - Willingness to travel to support key regional events WHY REMOTE As a remote employee, you will have the flexibility to work from anywhere and will be part of a well-treated bunch with awesome benefits. BENEFITS We offer a comprehensive benefits package, including: - Competitive salary and meaningful equity - Comprehensive medical, dental, and vision coverage - Regular compensation reviews - great work is rewarded! - Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated - Flexible paid time off policy - Paid Parental Leave Program - 401k plan & match -