Senior Field Marketing Manager - Brand Activations

ABOUT THE ROLE The Senior Field Marketing Manager - Brand Activations role at Fin is a high-impact position that requires a seasoned professional to bring in-person and hybrid experiences to life in North America. This role sits at the intersection of brand, demand generation, and sales, translating creative, high-impact experiences into measurable pipeline. WHAT YOU'LL DO As a Senior Field Marketing Manager, you will partner closely with the Brand Activations team to ensure their programs are set up to succeed in the field through strong sales enablement, thoughtful staffing, seamless on-site execution, and clear performance measurement. Your key responsibilities will include: * Owning field execution for key programs, including strategic events, community activations, and product launches * Driving sales enablement by equipping sales teams with the tools, messaging, and context they need to effectively engage prospects before, during, and after events * Developing staffing strategies to ensure the right people are in the right roles to maximize impact * Building ancillary event programs that deepen engagement and accelerate pipeline * Establishing goals and measuring success through clear KPIs and performance tracking * Creating repeatable playbooks to build a scalable, global field marketing engine * Collaborating cross-functionally with Brand, Sales, Growth, Product Marketing, and external vendors to deliver cohesive, high-quality experiences * Managing vendors and logistics to ensure flawless execution WHAT YOU'LL NEED To succeed in this role, you will need: * 6+ years of experience in field marketing, event marketing, or experiential marketing in a B2B SaaS environment * Proven ability to translate brand experiences into measurable business outcomes (pipeline, revenue, engagement) * Strong experience supporting sales teams and building effective enablement programs * Exceptional project management skills with the ability to juggle multiple complex initiatives * Experience owning on-site execution for large-scale events and high-touch activations * A builder mindset, with a willingness to create structure, processes, and playbooks where they don't yet exist * Strong communication and stakeholder management skills, with experience working cross-functionally and externally * Data-driven approach to goal-setting, reporting, and optimization * Willingness to travel as needed to support events WHY REMOTE Fin is a global company with a remote-first approach, allowing you to work from anywhere and enjoy a flexible schedule. BENEFITS Fin offers a comprehensive benefits package, including: * Competitive salary and meaningful equity * Comprehensive medical, dental, and vision coverage * Regular compensation reviews - great work is rewarded! * Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated * Flexible paid time off policy * Paid Parental Leave Program * 401k plan & match