Senior Director, Growth Marketing

ABOUT THE ROLE We're seeking an experienced and strategic Senior Director of Growth Marketing to lead our customer acquisition, retention, and revenue growth initiatives across digital and lifecycle channels. This leader will be responsible for building and scaling data-driven marketing strategies that accelerate growth, optimize funnel performance, and maximize customer lifetime value. They will own web, lifecycle marketing, and upper funnel acquisition. WHAT YOU'LL DO As a Senior Director of Growth Marketing, you will be responsible for developing and executing the company's comprehensive growth marketing strategy across acquisition, activation, retention, and re-engagement. You will partner closely with the Growth Product leader to jointly define and drive unified company-wide growth strategy, aligning product-led and marketing-led initiatives across the full customer lifecycle. Your key responsibilities will include: - Partnering with cross-functional teams to deliver integrated growth programs aligned with company goals - Developing and executing growth strategies that drive measurable business results - Owning growth KPIs including customer acquisition cost (CAC), conversion rates, customer lifetime value (LTV), retention, and revenue contribution - Identifying and prioritizing new growth opportunities through testing, experimentation, and channel expansion - Leading annual and quarterly growth planning, forecasting, and budget allocation - Building lifecycle marketing strategies that improve onboarding, engagement, retention, and customer advocacy WHAT YOU'LL NEED To be successful in this role, you will need to combine strategic vision, analytical rigor, and team leadership with a proven track record of driving measurable business results in high-growth environments. You will be responsible for building and leading a high-performing team and will need to be able to communicate effectively with cross-functional teams, including Product, Sales, Brand, Analytics, and Finance. WHY REMOTE We are a rapidly growing company with a highly viral product, and we are looking for a leader who can help us scale our growth marketing efforts. As a remote employee, you will have the flexibility to work from anywhere and will be part of a team that values collaboration, innovation, and results-driven thinking. BENEFITS - Competitive salary and equity package - Opportunity to work with a highly viral product and make a significant impact on the company's growth - Collaborative and dynamic work environment - Flexible work arrangements, including remote work options - Comprehensive benefits package, including health insurance, retirement plan, and paid time off