Senior Director, Digital & Growth Marketing

ABOUT THE ROLE Fastly is a leading edge cloud platform that enables customers to create great digital experiences quickly, securely, and reliably. We're building a more trustworthy Internet, and we're looking for a Senior Director, Digital & Growth Marketing to lead our global digital performance engine. As a key member of our team, you will be responsible for driving a predictable enterprise pipeline, scaling our digital footprint, and optimizing how technical and business buyers discover and engage with our technology in an increasingly AI-driven digital landscape. WHAT YOU'LL DO As the Senior Director of Digital & Growth Marketing, you will lead the strategy, execution, and team driving our global digital performance engine. Your key responsibilities will include: - Managing and leading the internal paid media and web experience teams, establishing clear performance metrics, fostering professional development, and managing external agency relationships. - Leading a team driving the strategic allocation and optimization of global paid media investments across paid search, paid social, programmatic networks, and content syndication partners to maximize full-funnel enterprise ROI. - Driving the strategy for the corporate website, defining UX/UI frameworks, conversion rate optimization testing roadmaps, and global localization needs, delivering clear business requirements to the web engineering team. - Collaborating closely with the core web engineering team to ensure the underlying web architecture supports modern marketing requirements, fast page-load speeds, accurate tracking, and seamless workflows. - Leading SEO, AEO, and GEO strategy to ensure our technical infrastructure and content are structured so that platforms like ChatGPT, Gemini, Perplexity, and Google AI Overviews easily index and cite our technology. - Partnering with Field Marketing and Sales to launch targeted, high-precision digital media campaigns aimed at key enterprise accounts. - Analyzing and reporting performance to deliver clear insights into channel efficiency and pipeline impact to executive leadership. WHAT YOU'LL NEED To be successful in this role, you will need: - 12-15+ years of progressive marketing leadership within software, technology, or cloud services industries. - Proven track record of building, motivating, and directly managing high-performing, multi-disciplinary teams across global regions. - Demonstrated success running global ABM campaigns aligned with sales goals, with the ability to influence senior leaders across product, brand, demand, and operations to drive win-win solutions. - Strong foundation in technical SEO coupled with a strategic understanding of AI-driven discovery (AEO/GEO), alongside a history of partnering with technical engineering teams to manage web roadmaps. - Familiarity with enterprise systems across CRM/Automation (Salesforce/Marketo), LinkedIn Campaign Manager, and modern AI-driven optimization or analytics tools. - Exceptional communication skills with the ability to ideate innovative digital concepts and effectively brief creative teams for inspired, high-impact campaign execution. - Bachelor’s of Science degree in Marketing, Business Administration, or a related field. WHY REMOTE This position is open to Hybrid And Remote Work Locations. You will be required to be available during core business hours. BENEFITS Fastly offers a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.