Senior Demand Generation Manager

ABOUT THE ROLE Workato is a leader in Enterprise MCP, trusted by 50% of the Fortune 500, and a pioneer in redefining iPaaS. We help enterprises unify data, applications, processes, and AI into a single, governed platform. Our cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. As a Senior Demand Generation Manager, you will play a critical role in leading AI-driven integrated marketing campaigns that accelerate pipeline growth and market leadership. WHAT YOU'LL DO As a Senior Demand Generation Campaigns Manager, you will be responsible for leading the strategy, execution, and optimization of full-funnel campaigns centered on AI solutions and messaging. You will own the end-to-end strategy and execution of multi-channel campaigns focused on AI solutions and use cases from New Logo to Expansion audiences. Your responsibilities will include: - Developing full-funnel programs that drive awareness, education, engagement, and pipeline for AI-related offerings - Translating complex AI capabilities into compelling, outcome-driven campaign narratives - Orchestrating integrated campaigns across email, paid media, webinars/events, content syndication, ABM, social, and web - Partnering with Marketing Ops to design scalable campaign architectures in marketing automation platforms - Implementing sophisticated nurture tracks tailored to AI buyer personas - Owning experimentation strategy, including A/B testing, messaging refinement, and performance optimization - Collaborating with Product Marketing to bring AI positioning, competitive differentiation, and use-case storytelling into campaigns - Partnering with Sales and SDR leadership to align campaigns to pipeline goals and ensure strong follow-up motions - Developing enablement materials that support AI campaign launches and field activation - Owning pipeline generation from AI integrated campaigns and building reporting frameworks and dashboards to measure AI campaign performance and ROI WHAT YOU'LL NEED To be successful in this role, you will need a strong background in AI marketing, experience bringing complex AI offerings to market, and the ability to lead cross-functional stakeholders across Product Marketing, Sales, Field Marketing, and Marketing Operations. You should have a proven track record of developing and executing successful demand generation campaigns that drive pipeline growth and market leadership. WHY REMOTE At Workato, we believe in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We offer a vibrant and dynamic work environment along with a multitude of benefits that our employees can enjoy inside and outside of their work lives. As a remote worker, you will have the flexibility to work from anywhere and enjoy a better work-life balance. BENEFITS As a remote worker at Workato, you will be eligible for a range of benefits, including a competitive salary, health plan, parental leave, education stipend, life insurance, equipment stipend, and flexible schedule.