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Grafana
Senior Demand Generation Manager | United States | Remote
Job Description
ABOUT THE ROLE
We're seeking a senior, AI-native demand generation marketer to join Grafana Labs, a 100% remote company with 1,600+ team members across 40+ countries. As a key member of our center of excellence for AI-native marketing, you'll own and evolve our lifecycle nurture programs to drive deeper personalization, continuous optimization, and bigger business impact at scale. This role blends AI-driven program design, multi-channel execution, and the influence to set the standard for how AI-native marketing works across our GTM teams.
WHAT YOU'LL DO
As a senior, AI-native demand generation marketer, you'll be responsible for innovating on the AI-native lifecycle marketing strategy, setting standards, playbooks, and best practices for other GTM programs to adopt. You'll also own our AI email machine, driving the next phase of Grafana's AI nurture engine to generate significant business impact. Key responsibilities include:
- Developing and executing AI-native lifecycle marketing strategies to drive business growth
- Partnering directly with GTM leadership across marketing, sales, and operations to own shared outcomes and business impact of campaigns
- Continuously optimizing and evolving our lifecycle nurture programs to achieve deeper personalization and bigger business impact at scale
WHAT YOU'LL NEED
To be successful in this role, you'll need:
- A strong background in AI-native demand generation marketing, with a proven track record of driving business growth through innovative marketing strategies
- Excellent communication and collaboration skills, with the ability to partner with cross-functional teams to achieve shared outcomes
- A passion for staying up-to-date with the latest trends and best practices in AI-native marketing
- Experience with AI-driven program design and multi-channel execution
- Strong analytical and problem-solving skills, with the ability to measure and optimize marketing performance
WHY REMOTE
Grafana Labs is a 100% remote company with a global collaborative culture, and we're committed to providing a flexible and inclusive work environment that allows our team members to thrive. As a remote team member, you'll have the opportunity to work with a diverse and talented group of professionals from around the world, and to contribute to a company that's making a meaningful impact in the world of open observability.
BENEFITS
Grafana Labs offers a competitive salary and benefits package, including [insert benefits, if applicable].