Senior Content Marketing Manager, Global

ABOUT THE ROLE We are Adyen, a leading financial technology platform that provides payments, data, and financial products to businesses like Meta, Uber, H&M, and Microsoft. As a global company, we're looking for a strategic and collaborative Senior Content Marketing Manager to lead the planning, execution, and optimization of our content marketing initiatives. WHAT YOU'LL DO As a Senior Content Marketing Manager, you will be responsible for leading the development and implementation of our global content marketing plan. This includes: - Leading content planning for global brand programs and cross-vertical initiatives, defining a calendar of integrated content plans that meet business, marketing, and brand goals - Developing and implementing content production and distribution strategies to maximize reach and engagement across relevant channels and target audiences - Collaborating closely with local and global teams, including country marketing managers, content marketing, designers, product marketing managers, commercial teams, sales, and agencies, to produce compelling and relevant content and marketing materials - Developing detailed project plans that outline resources, timelines, and milestones, prioritizing tasks, managing timelines, and keeping various projects on track to meet deadlines - Managing both in-house and external writing resources, ensuring adherence to product standards and brand consistency while upholding quality and voice - Writing copy as required for both short-form and long-form formats, briefing, reviewing, and managing video content - Identifying and developing ongoing content programs that build audience habit and brand recognition over time - Scheduling, editing, proofreading, publishing, and optimizing content for various platforms to ensure quality, clarity, consistency, and discoverability - Regularly auditing our content and reporting on data to measure the success of content and provide actionable insights for continuous improvement - Supporting on identifying opportunities to scale content production through automation - Staying up-to-date on industry trends and best practices in content marketing to drive innovation and maintain a competitive edge WHAT YOU'LL NEED To be successful in this role, you will need: - 8+ years of experience in content marketing and editorial, or strategic copywriting, ideally within B2B tech, fintech, or financial services - A strong track record of owning and evolving content strategy, not just executing against it - A strategic mindset, thinking beyond individual assets and understanding how content drives business outcomes - AI fluency, comfortable using AI as part of your workflow to scale output, improve efficiency, and enhance creative quality - Video storytelling experience, shaping compelling video content and partnering effectively with creative teams to bring ideas to life - Media and content ecosystem fluency, understanding the evolving media landscape and how B2B audiences consume content across platforms - Strong editorial judgment and a journalistic mindset, finding the angle, simplifying complexity, and turning technical topics into clear, compelling, and differentiated stories - Audience-centric, deeply curious about your audience and using these insights to create relevant and high-impact content - Strong owner and collaborator, thriving in a fast-paced, flat environment and taking full ownership of your work - Operational excellence, strong project management instincts and a proven ability to manage multiple priorities, meet deadlines, and deliver consistently high-quality work WHY REMOTE As a remote employee, you will