Senior Associate, B2B Marketing Automation

ABOUT THE ROLE Oscar is a health insurance company that uses a full stack technology platform to serve its members. We're looking for a Senior Associate, B2B Marketing Automation to join our Marketing team. As a key member of the team, you will be responsible for developing and executing automated marketing programs within Salesforce Marketing Cloud (SFMC). WHAT YOU'LL DO You will design, build, and launch complex email and journey-based campaigns in close partnership with Marketing, Data, and Operations teams. Your expertise in SFMC will enable you to translate marketing strategy into scalable campaign execution. Key responsibilities include: Supporting end-to-end campaign lifecycles, translating marketing briefs into technical workflows, and managing stakeholder expectations Building, launching, and monitoring multi-touch marketing journeys in SFMC, including lead nurture, onboarding engagement, and retention campaigns Partnering with Data and Ops teams to ensure the right data structures, feeds, and integrations are in place to power journey logic and audience segmentation Using SQL to pull target audiences and troubleshoot issues to deliver campaigns that are error-free and drive value to the business QAing all campaign components prior to launch to ensure error-free execution Monitoring campaign performance post-launch to ensure campaigns are performing as intended Developing expertise in Salesforce Marketing Cloud, maintaining templates, content blocks, and campaign development processes to contribute to platform governance, documentation, and best practice adoption Compliance with all applicable laws and regulations Other duties as assigned WHAT YOU'LL NEED To be successful in this role, you will need: 3+ years of professional experience with a primary focus on marketing automation, marketing operations, or campaign execution 2+ years of hands-on experience building complex workflows in Salesforce Marketing Cloud, using HTML and AMP script to build dynamic email templates 2+ years using SQL to query databases, build data extensions, and troubleshoot audience or data issues Familiarity with Salesforce CRM and Data Cloud for data harmonization and identity resolution Bonus points for Salesforce Marketing Cloud certification and background in B2B Marketing WHY REMOTE This is a remote position, open to candidates who reside in Dallas, TX. You will be fully remote, with the possibility of adapting to a hybrid presence at the hub office associated with your metro area in the future. BENEFITS The base pay for this role is $91,659 - $120,303 per year. You are also eligible for employee benefits, including medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.