Regional Marketing Manager, EMEA

ABOUT THE ROLE As a Regional Marketing Manager, EMEA for GitLab, you will play a key role in guiding the strategy and execution of integrated marketing programs across the EMEA region. You will work closely with Sales, Marketing, Product, and Ecosystem teams to create engaging experiences that showcase GitLab's value to enterprise audiences and support both Sales and Ecosystem priorities. WHAT YOU'LL DO As a Regional Marketing Manager, EMEA, your primary responsibilities will include: - Managing EMEA regional marketing initiatives by creating detailed program plans and executing integrated campaigns that advance Sales and Ecosystem goals. - Developing and running field marketing strategies across the region, using in-person and digital tactics to engage target audiences and increase pipeline growth. - Continually testing, learning, and improving programs to define best practices and evolve regional marketing as business needs change. - Analyzing performance and communicating the impact of regional marketing programs to different audiences, including local leadership and executive stakeholders. - Improving return on investment through disciplined planning, measurement, and management of regional marketing budgets and financial processes. - Coordinating cross-functional collaboration to execute demand generation and field marketing plans in collaboration with Sales, Product, and other Marketing teams. - Working with external agencies and third-party partners to plan, manage, and deliver campaigns and events across EMEA. - Helping build and improve processes within the Regional Marketing organization, and traveling as needed in line with company policy. WHAT YOU'LL NEED To be successful in this role, you will need: - Experience in B2B technology marketing with a focus on field or regional marketing and close collaboration with Sales teams. - Proven ability to create and execute marketing programs that combine strategic planning with strong attention to operational detail. - Creative thinking and a willingness to build new programs from the ground up, while bringing fresh ideas and practical approaches to regional campaigns. - A data-driven mindset, with experience using results and performance insights to guide decisions, refine tactics, and shape strategy. - Experience owning or supporting territory budgets, including allocating resources across tactics and managing spend responsibly. - Strong organizational and communication skills, with the ability to turn complex ideas into clear content, presentations, and stakeholder updates. - Ability to work in a fast-moving environment with many stakeholders, work self-directed with minimal supervision, and build trust across teams. - Proficiency with core collaboration and CRM tools such as Salesforce, Slack, and Google Workspace to support program execution and cross-functional coordination. - Familiarity with marketing automation, reporting, and project management tools, and an understanding of Agile, DevOps, or the software development lifecycle. WHY REMOTE GitLab is an all-remote, asynchronous, values-driven organization, and this role will require flexibility and adaptability in a fast-paced environment. As a Regional Marketing Manager, EMEA, you will work independently with minimal supervision, and build trust across teams to achieve business goals. BENEFITS As a GitLab employee, you will be eligible for a comprehensive benefits package, including a competitive salary, health plan, parental leave, education stipend, life insurance, equipment stipend, and flexible schedule.