Product Marketing Manager, Prime & Markets

ABOUT THE ROLE We're seeking a skilled Product Marketing Manager to join Coinbase's Institutional group, where you'll play a critical role in shaping how our complex institutional products are presented to clients globally. As a key member of our remote-first team, you'll be responsible for developing positioning, messaging, and go-to-market strategies that drive measurable client adoption. WHAT YOU'LL DO As a Product Marketing Manager, you'll be responsible for owning the positioning and messaging for Prime and Markets across various products, including spot, futures, options, cross-margin, execution, and liquidity access. You'll lead the execution of major Prime and Markets launches, build enablement materials, and partner with Sales, STPs, and Coverage to translate complex technical capabilities into institutional-grade clarity. WHAT YOU'LL NEED To succeed in this role, you'll need a strong background in product marketing, product strategy, or institutional GTM, with direct experience in institutional trading, derivatives, or market infrastructure. You should have a proven track record of building GTM strategies and positioning for technically complex products, and be comfortable discussing risk, margining, execution workflows, and capital efficiency with hedge funds and market makers. WHY REMOTE As a remote-first company, Coinbase values flexibility and collaboration. You'll have the opportunity to work with a talented team of professionals from around the world, with quarterly in-person working sessions called "surges" to bring everyone together. BENEFITS Coinbase offers a competitive annual base salary range of $140,080 - $164,800 USD, as well as equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).