Product Marketing Manager, Prediction Markets

ABOUT THE ROLE We're looking for a Product Marketing Manager to join the Consumer & Business team at Coinbase, a remote-first company that's uncompromising on its mission to increase economic freedom. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. As a Product Marketing Manager, you'll support the Prediction Markets team in growing awareness and adoption of Coinbase's prediction markets product. WHAT YOU'LL DO As a Product Marketing Manager, you'll be responsible for owning the voice of the customer by immersing yourself in the prediction markets ecosystem and understanding which segments of users are trading which types of prediction markets across sports, politics/economics, culture, and more. You'll develop growth strategies and tactics for ongoing news and big events, ideate, refine, and execute plans using channels like social, email/push, influencers, paid ads, events, and incentives. You'll also lead go-to-market strategy for product and feature launches, measure and report on the performance of product marketing initiatives, and think big about the future of prediction markets and how Coinbase can use them to better predict outcomes and bring awareness to those predictions. WHAT YOU'LL NEED To be successful in this role, you'll need 5+ years of marketing experience within the trading/crypto or FinTech space. You should have a demonstrated track record of ideating and implementing growth strategies on products, creating customer segmentation and insights, and utilizing generative AI responsibly. You'll also need advanced quantitative and deductive skills, with the ability to distinguish between signal and noise and make data-guided decisions. Collaboration is key in this role, so you'll need to be able to work effectively across multiple teams to drive go-to-market execution. WHY REMOTE As a remote-first company, Coinbase values flexibility and autonomy. You'll have the opportunity to work from anywhere, with quarterly in-person working sessions called "surges" to collaborate with your team in person. This role offers a unique opportunity to work on a high-growth product and make a real impact on the future of finance. BENEFITS Coinbase offers a competitive annual base salary range of $140,080 - $164,800 USD, as well as equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).