Product Marketing Manager, Growth

ABOUT THE ROLE We're seeking an experienced Growth Product Marketer to join Stripe's Product Marketing team, a global group of capable, friendly, user-oriented marketers. As a key member of this team, you'll play a critical role in generating customer insights, leading go-to-market initiatives, and creating campaigns to drive product growth. Our mission is to increase the GDP of the internet, and we're looking for someone who shares our passion for innovation and customer-centricity. WHAT YOU'LL DO In this role, you'll partner closely with Growth, Product, and Product Marketing teams to understand the needs of Stripe's self-serve customers. You'll craft messaging and content that drives user education, product adoption, and cross-sell and upsell, using a combination of data-driven insights and creative storytelling. Your work will span the full self-serve lifecycle, from onboarding and activation to product discovery and multi-product expansion. Responsibilities will include: - Partnering with Growth product and engineering teams to identify user journeys, friction points, and opportunities for marketing content to accelerate activation and adoption - Developing messaging and content strategy for lifecycle touchpoints, including marketing emails, dashboard modules, and in-product surfaces - Executing growth marketing programs, including writing briefs, developing copy frameworks, managing legal and compliance review, and shipping globally localized campaigns - Serving as a user advocate, deeply understanding self-serve segments and what motivates them at each stage of their journey - Designing and running experiments to optimize messaging, targeting, and channel mix, and tracking results rigorously - Driving cross-sell and upsell programs that help existing users discover and adopt additional Stripe products WHAT YOU'LL NEED - 5+ years of experience in product marketing, growth marketing, or a related field - Proven track record of driving business outcomes through data-driven marketing initiatives - Strong understanding of customer journeys, user behavior, and marketing metrics - Excellent communication and storytelling skills, with the ability to distill complex product value into clear, compelling narratives - Experience working with cross-functional teams, including product, engineering, sales, and design WHY REMOTE As a remote employee, you'll have the flexibility to work from anywhere, while still being part of a global team that's passionate about innovation and customer-centricity. You'll have the opportunity to collaborate with talented individuals from diverse backgrounds and industries, and contribute to a company that's shaping the future of the internet. BENEFITS - Competitive salary and equity package - Comprehensive benefits, including medical, dental, and vision insurance - 401(k) matching program - Flexible PTO policy - Professional development opportunities, including training and education programs