Principal Product Manager, Marketing Technology AI

ABOUT THE ROLE Okta is building the next generation of AI-native marketing technology, transforming how Demand Generation, Marketing Operations, Sales Operations, and IT teams work across the GTM stack. As the Principal Product Manager for Marketing Technology AI, you'll be part of a global organization distributed across the US and India, responsible for the integration and infrastructure layer that connects Adobe Experience Cloud to the rest of Okta's marketing technology, and analytics stack. WHAT YOU'LL DO As the Principal Product Manager for Marketing Technology AI, you'll act as the Platform Product Owner for AI and integrations, owning the strategy and roadmap for Adobe Experience Platform and the agentic capabilities layered on top of it. Your responsibilities will include: Discovering and validating AI-native MarTech use cases that close ecosystem gaps before they become shadow IT Building and shipping AI-native experiences across the GTM stack — agents, copilots, and workflow automation that span DevOps and Content Operation swimlanes Defining the human-in-the-loop gates, measurement contracts, and governance policies that make autonomous AI writes safe in production Scaling proven zero-to-one wins into reusable, configuration-driven agent capabilities— so adding a new AI workflow becomes a configuration change, not a new build Owning the AI product development lifecycle end-to-end — from discovery and campaign intent through prototype, build, launch, monitor, and iterate — and partnering with Digital, TDI, and Adobe to drive adoption Defining quality and safety metrics, evaluating AI performance against measurement contracts, and translating outcomes into clear business impact for the GTM organization WHAT YOU'LL NEED To succeed in this role, you'll need to bring the following experience and skills: Experience in product management, preferably in the marketing technology or AI space Strong understanding of Adobe Experience Platform and its capabilities Ability to balance rapid experimentation with disciplined governance Excellent communication and collaboration skills, with the ability to work with cross-functional teams Experience with AI-native marketing technology and its applications in the GTM stack WHY REMOTE Okta is a remote-first company, and this role will be performed remotely. As a remote employee, you'll have the flexibility to work from anywhere and be part of a global team that values collaboration, innovation, and results-driven work. BENEFITS Okta offers a comprehensive benefits package, including competitive salary, stock options, and a range of health, wellness, and financial benefits.