Principal Product Manager (Growth)

ABOUT THE ROLE We are seeking a Principal Product Manager to lead the growth of Netlify's self-serve funnel, a critical path for developers to deploy, grow, and expand their usage on our platform. This role is a foundational opportunity to own a number that directly maps to revenue and shape the practice of growth at Netlify. WHAT YOU'LL DO As a Principal Product Manager, you will be responsible for owning the self-serve funnel as a single product and number, driving activation, conversion, in-product expansion, and retention towards our growth goal. Key responsibilities include: - Building the measurement foundation for the funnel, including attribution, event taxonomy, and cohorting - Standing up an experimentation practice and running experiments to inform product decisions - Raising activation by defining early milestones that predict a paying account and shortening the path to a user's first meaningful outcome - Growing conversion by owning every paid conversion path and focusing investment on the highest-impact opportunities - Building a self-serve expansion motion by creating clear paths for customers to expand usage and defining signals that indicate an account ready to grow - Partnering with GTM on the handoff from product-qualified accounts to sales - Setting the funnel roadmap and articulating the strategy to executives WHAT YOU'LL NEED To be successful in this role, you will need: - 7+ years of product management experience, including owning a self-serve or PLG funnel end to end for a developer-focused, usage-priced, or consumption-priced product - Growth PM expertise, including designing experiments, running a robust experimentation practice, and using product analytics to inform decisions - Fluency with funnel instrumentation, including attribution, event taxonomy, and cohorting - Command of in-product monetization mechanics, including paywalls, free-to-paid flows, and upgrade and buy-more paths - A record of driving measurable business outcomes and cross-functional leadership with Data, Design, Engineering, GTM, and Finance WHY REMOTE Netlify is a remote-first company, and this role will be based remotely. As a remote employee, you will have the flexibility to work from anywhere and be part of a team that values collaboration and open communication. BENEFITS Netlify offers a competitive salary, comprehensive benefits package, and a unique opportunity to shape the practice of growth at a developer platform used by millions of people. We are an equal opportunity employer and are committed to building a diverse and inclusive team.