Performance Marketing Manager , Global

ABOUT THE ROLE We're looking for a highly motivated and experienced Performance Marketing Manager to lead our global performance marketing program at Coinbase. As a key member of the Growth Marketing team within the Consumer & Business group, you'll be responsible for driving new user acquisition and revenue through data-driven, full-funnel acquisition strategies. If you're ready to build the future of finance and push past your perceived limits, this role is for you. WHAT YOU'LL DO As a Performance Marketing Manager, you'll own end-to-end strategy and execution across global paid performance channels, including Google Ads, Meta, TikTok, and mobile UA. Your responsibilities will include: - Owning end-to-end strategy and execution across global paid performance channels to hit aggressive new user acquisition and efficiency targets - Driving a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and landing experiences, translating results into scaled playbooks for global markets - Partnering with Data Science and Analytics to design experiments, incrementality tests, and measurement frameworks that connect channel performance to downstream business outcomes - Leading platform relationships with Google, Meta, TikTok, and others, aligning on betas, measurement approaches, and joint growth plans to unlock new capabilities - Building and maintaining performance dashboards and reporting with clear visibility by geo, product, and channel, proactively surfacing insights, risks, and opportunities to leadership - Collaborating cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams WHAT YOU'LL NEED To succeed in this role, you'll need: - 5+ years of hands-on performance marketing experience with expertise spanning paid search, paid social, and/or mobile user acquisition in an in-house or agency environment - A proven track record owning large-scale media budgets and delivering measurable improvements in user acquisition efficiency across multiple channels and markets - Demonstrated experience leveraging LLMs, no-code/low-code platforms, and automation tools to prototype custom agents and AI-driven workflows that accelerate growth experimentation and scale campaigns - Proficiency with BI tools and a demonstrated experimentation mindset, with experience building and launching tests, interpreting results, and making data-grounded decisions - Experience with full-funnel measurement across app and web, including event strategy, SKAN/iOS privacy-aware execution, and incrementality testing; B2C experience required, fintech or crypto preferred - Utilizing generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality WHY REMOTE Coinbase is a remote-first company, but not remote-only. You'll have the opportunity to work from anywhere while still collaborating with a global team. Quarterly in-person working sessions called "surges" will bring the team together to drive intense collaboration and innovation. BENEFITS Coinbase offers a competitive salary range of $140,080 - $200,900 USD, depending on location. Total compensation may also include equity and bonus eligibility, as well as benefits such as medical, dental, vision, and 401(k).