Performance Marketing Lead

ABOUT THE ROLE We're seeking a highly skilled Performance Marketing Lead to drive Duolingo's global user acquisition campaigns across 100+ markets. As a key member of our team, you'll be responsible for owning and executing large-scale, global mobile acquisition campaigns, supporting an eight-figure annual budget in close partnership with our agency partners and internal teams. This is a unique opportunity to do high-impact, executional work on one of the world's most beloved and innovative brands, reaching millions of learners worldwide. WHAT YOU'LL DO As a Performance Marketing Lead, you'll be directly responsible for running and optimizing mobile acquisition at scale. Your key responsibilities will include: - Owning day-to-day execution of global performance marketing campaigns, with a primary focus on mobile user acquisition and growth. - Strategically running and optimizing mobile install campaigns across major platforms such as Google UAC and AppLovin, focusing on high-quality installs, efficient spend, and sustainable global growth. - Managing and holding accountable Duolingo's performance marketing agency partners, ensuring alignment on goals, pacing, and quality of execution. - Leveraging deep, data-driven insights to guide decisions, constantly improving key KPIs like CPI, retention, and monetization metrics. - Collaborating cross-functionally with teams across Marketing Analytics, Creative, Engineering, and Finance to align efforts and maximize impact. - Championing a culture of experimentation, continuously testing new channels, creative approaches, and optimization strategies to unlock new growth opportunities. - Developing and presenting strategic recommendations to marketing leadership, translating campaign performance into actionable insights and proposals. WHAT YOU'LL NEED To succeed in this role, you'll need: - 7+ years of experience running large-scale, global mobile acquisition campaigns. - Strong analytical skills, with expertise in mobile attribution and marketing analytics. - A successful track record of owning and optimizing large performance marketing budgets with direct, hands-on execution. - Deep knowledge of the mobile user acquisition ecosystem, including platforms, attribution technologies, industry trends, and best practices. - Exceptional ability to translate data into strategy and clearly communicate findings to stakeholders at all levels. - Experience working with and managing agency partners to deliver against performance targets. - A strong drive to make an impact, a hands-on approach to experimentation, a low-ego attitude, and a genuine passion for teamwork and collaboration. WHY REMOTE Duolingo is a remote-first company, and this role is no exception. As a Performance Marketing Lead, you'll have the flexibility to work from anywhere and be part of a team that values collaboration, experimentation, and innovation. BENEFITS Duolingo offers a competitive salary range of $163,200 - $244,800 USD, as well as a comprehensive benefits package that includes equity compensation and world-class benefits.