Paid Social Specialist (Contract Basis)

ABOUT THE ROLE Webflow is a leading agentic web marketing platform that empowers modern marketing teams to build, manage, and optimise high‑performing web experiences that drive predictable growth and strengthen brand trust. As a Paid Social Specialist on a six‑month contract, you will own the day‑to‑day execution and optimisation of LinkedIn and Meta campaigns that directly influence our pipeline pull‑through. You will collaborate closely with the Growth Marketing Manager to translate approved briefs into well‑structured, data‑driven campaigns that deliver measurable outcomes. WHAT YOU'LL DO You will build, restructure, and maintain full‑funnel LinkedIn campaigns across upper, mid, and lower funnel, deploying account‑based and contact‑level audience lists supplied by the growth team. You will manage tiered Sponsored Messages, Document Ads, and single‑image programs while running a weekly optimisation cadence that includes bids, budgets, audience refinement, creative rotation, and CPM efficiency management. You will execute Meta mid‑funnel retargeting and account‑based programmes, design and run in‑platform experiments, and manage EMEA full‑funnel LinkedIn campaigns for UKI, DACH, and France, keeping regional data segmented from core market reporting. You will own brand awareness builds and monthly optimisation cycles across LinkedIn and Meta, measuring reach, frequency, and brand lift signals. You will also execute partner co‑marketing and account‑based campaigns, handling audience activation, QA, and launch checks. Finally, you will ensure rigorous UTM construction, QA, and reporting against MQL and Sales Accepted Opportunity pull‑through using Salesforce and Tableau, flagging anomalies with diagnostic insights. WHAT YOU'LL NEED You must have at least four years of hands‑on LinkedIn Campaign Manager experience running B2B enterprise programmes at meaningful scale, with fluency in full‑funnel LinkedIn structure, matched audiences, contact‑level list uploads, exclusion logic, and the full ad format range. Working knowledge of Meta for B2B retargeting and account‑based targeting is required. You should be comfortable being held to CRM‑sourced pipeline metrics rather than platform conversions, with proficiency in Salesforce and a BI tool such as Tableau. Rigor in tracking, UTM discipline, naming conventions, and clean campaign hierarchies is essential. Experience managing multi‑region programmes where regions are measured separately and the ability to work independently with clear priorities are also necessary. A background in agency B2B social budgets, list‑building or data enrichment tools, marketing automation platforms, and account‑based marketing programmes is a plus. WHY REMOTE This contract role is fully remote with meaningful overlap with US Eastern hours, allowing you to work asynchronously with a distributed team while staying aligned on key deliverables. The remote environment supports a flexible schedule that promotes work‑life balance, enabling you to manage your own productivity rhythms while contributing to Webflow’s fast‑paced growth initiatives. BENEFITS Health coverage that actually covers you, including comprehensive medical, dental, and vision plans for you and your dependents, with Webflow covering most premiums; 12 weeks of paid parental leave for all parents and additional paid leave for birthing parents, plus inclusive care for family planning, menopause, and midlife transitions; flexible vacation, paid holidays, and a sabbatical program to help you recharge; access to mental health resources, therapy and coaching; a 401(k) with 100 % employer match up to $6,000 per year in the U.S. and support for retirement savings globally; a monthly remote stipend; and a generous learning budget to support your professional growth.