Paid Social Marketing Manager, Americas

ABOUT THE ROLE The Paid Social Marketing Manager, Americas role at Stripe is a key position in driving revenue growth through scaled digital campaigns. As a critical member of the Growth Marketing team, you will be responsible for designing, implementing, and optimizing paid digital marketing efforts to support the inbound funnel, drive demand, and engage key segments of users. WHAT YOU'LL DO As a Paid Social Marketing Manager, you will be the go-to expert on paid digital to support multiple segments and collaborate with a cross-functional team to deliver on marketing goals for those segments. Your responsibilities will include: - Driving ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue - Developing and managing testing agendas and media plans for the program - Driving growth across key metrics (Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, revenue) - Measuring success, optimizing against targets, and reporting on performance on a recurring cadence - Supporting Stripe in building and optimizing our paid program using knowledge of our users, how they use our products and data - Partnering with various internal stakeholders to create a best-in-class paid program - Reporting up and out on campaign performance to ensure relevant stakeholders have visibility into program performance and roadmap - Partnering with relevant stakeholders on audience management and ensuring we're reaching the right users - Leading in analyzing the effectiveness of paid campaigns, shifting spend to deliver more value - Proactively identifying areas of weakness in the paid program and flagging these as requiring improvement—and then creating a plan to remedy them WHAT YOU'LL NEED To be considered for this role, you should meet the minimum requirements: - 7+ years of work experience - 5+ years of paid digital experience, preferably in paid social, display, and direct response - 2+ years of B2B marketing experience - Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality) - Experience articulating requirements to analytics, campaigns, sales strategy and ops, and marketing leadership - Self-starter with the ability to drive both strategic and tactical workstreams forward with minimal oversight - Strong problem-solving skills and ability to analyze trends and decipher actionable insights from data - Experience driving experimentation roadmaps to continuously optimize and improve campaigns - User-first sensibility - Excellent written and verbal communication skills - Demonstrated ability to collaborate cross-functionally across teams, including those that are not expert in paid media WHY REMOTE As a remote worker at Stripe, you will have the flexibility to work from anywhere and be part of a global team that is passionate about increasing the GDP of the internet. BENEFITS As a Stripe employee, you will be eligible for a range of benefits, including a comprehensive health plan, parental leave, education stipend, life insurance, equipment stipend, and flexible schedule.