Paid Media and Affiliate Marketing Specialist

ABOUT THE ROLE Later is seeking a Paid Media and Affiliate Marketing Specialist to drive measurable impact for our clients through high-performance paid social campaigns. As a key member of our Professional Services team, you will manage campaigns end-to-end, planning, launching, optimizing, and reporting across key social platforms to ensure they deliver against client objectives and business KPIs. WHAT YOU'LL DO As a Paid Media and Affiliate Marketing Specialist, your primary responsibilities will include: - Planning, launching, and managing paid social influencer and brand campaigns across Meta, TikTok, LinkedIn, YouTube, Snapchat, and emerging social platforms. - Owning campaign QA, tracking setup, and media delivery standards. - Monitoring performance and pacing continuously, making proactive adjustments to hit KPIs. - Translating campaign data into actionable insights and optimizations that improve efficiency and outcomes. - Building, delivering, and presenting reports that combine analysis with clear strategic recommendations. - Partnering closely with Account Managers and Coordinators to align on messaging, creative, CTAs, and campaign objectives. - Providing proactive guidance on paid content best practices and educating internal teams on what drives performance. - Collaborating cross-functionally with creative, analytics, and client success teams to ensure campaigns meet client expectations and business goals. - Staying up-to-date on evolving platform algorithms, bidding strategies, and performance content trends. - Experimenting with new ad formats, targeting tactics, and creator-led paid media approaches. - Sharing learnings with the wider team to uplevel collective expertise and campaign outcomes. WHAT YOU'LL NEED To be successful in this role, you will need: - A Bachelor's degree in Marketing, Business, or a related field (or equivalent experience). - 2-3+ years of hands-on experience managing paid media campaigns, with a focus on social platforms. - A proven track record of hitting and exceeding performance goals in a paid social role, ideally within an agency or fast-paced client services environment. - Strong analytical mindset, with a solid grasp of campaign performance metrics and reporting tools (Meta/TikTok/Google Ads reporting, Google Analytics, Tableau, Looker Studio, etc.). WHY REMOTE As a remote team member, you will enjoy the flexibility and autonomy to work from anywhere, while still being part of a collaborative and dynamic team. You will have the opportunity to work with leading enterprise brands and contribute to the growth and success of our clients. BENEFITS - Competitive salary - Comprehensive health plan - Parental leave - Education stipend - Life insurance - Equipment stipend - Flexible schedule