Marketing Manager II, Luxury Experience

ABOUT THE ROLE We are seeking an experienced Marketing Manager II, Luxury Experience to join Lyft's Global Growth team. As a key member of our team, you will play a critical role in growing our luxury transportation portfolio by developing impactful marketing strategies and collaborating with cross-functional teams to drive cohesive launches. WHAT YOU'LL DO As a Marketing Manager II, Luxury Experience, you will be responsible for shaping marketing strategy and leading high-impact go-to-market launches for new product experiences in our luxury portfolio. You will be the voice of the customer, informing the product roadmap and marketing plans to meet customer needs. Your key responsibilities will include: - Developing and executing outbound marketing campaign strategies to drive engagement and growth - Building a broad understanding of the existing research and competitive landscape, and identifying actionable insights to inform product and marketing strategy - Partnering with cross-functional teams to ensure our marketing approach delivers against business objectives - Writing inspiring creative briefs and shepherding the creative development process for end-to-end marketing touchpoints WHAT YOU'LL NEED To be successful in this role, you will need: - 5+ years of experience in product marketing or a similar area - Experience in bringing to market product experiences that delight customers - A track record of applying consumer insights to inform and optimize product roadmaps and marketing efforts - Proven ability to develop strategies to solve ambiguous and complex problems - Strong project management skills with experience coordinating complex, multi-stakeholder launches - Very strong written communication skills and ability to effectively tailor communication to a variety of audiences - Ability to thrive in fast-paced environments and adapt quickly to shifting priorities WHY REMOTE As a remote employee, you will have the flexibility to work from anywhere for up to 4 weeks per year. However, please note that this role is hybrid and requires working in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. BENEFITS Lyft offers a comprehensive benefits package, including: - Extended health and dental coverage options, along with life insurance and disability benefits - Mental health benefits - Family building benefits - Child care and pet benefits - Access to a Lyft funded Health Care Savings Account - RRSP plan with company match to help save for your future - Flexible paid time off policy - 18 weeks of paid time off for new parents - Subsidized commuter benefits and Lyft ride credits