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Newhouse
Manager of Influencer Marketing
Job Description
ABOUT THE ROLE
Newhouse is a leading independent marketing and communications agency that serves the entertainment industry and various brands in the automotive, finance, and DTC verticals. We are seeking a highly skilled Influencer Marketing Manager to join our team on a freelance basis, working closely with a select portfolio of high-profile clients.
WHAT YOU'LL DO
As an Influencer Marketing Manager, you will be responsible for developing and executing engaging influencer campaigns for our clients. Your key responsibilities will include:
- Campaign development: Collaborating with our strategy team to ideate and develop compelling influencer campaigns that meet our clients' objectives.
- Creator discovery: Researching and identifying top influencers who align with our clients' target audiences and campaign goals.
- Content briefs: Crafting detailed briefs for influencers that outline key program objectives and creative goals.
- Contract negotiation: Assisting with negotiating and executing contracts with influencers.
- Onboarding: Onboarding and overseeing influencers as they integrate into our clients' marketing programs.
- Communication: Serving as the primary point of contact for influencers, maintaining daily communication with them and their representatives.
- Monitoring: Ensuring that influencer content meets our clients' brand standards.
- Trends: Staying up-to-date on social media and influencer trends to inform our campaign strategies.
- Budgeting: Assisting with managing campaign budgets to ensure profitability.
- Event coverage: Representing our agency at in-person influencer events.
WHAT YOU'LL NEED
To be successful in this role, you will need:
- A Bachelor's degree in Marketing, Business, or a related field.
- At least 1 year of experience in a similar capacity with a brand or agency.
- Strong analytical skills, proficiency in data analysis tools, and excellent presentation skills using software like Google Slides.
- Exceptional communication skills, with the ability to articulate campaign goals and objectives.
WHY REMOTE
As a freelance Influencer Marketing Manager, you will have the flexibility to work remotely, allowing you to maintain a healthy work-life balance while contributing to the success of our clients.
BENEFITS
This is a freelance position, and as such, we do not offer traditional benefits. However, you will have the opportunity to work with a leading marketing and communications agency, building your portfolio and gaining valuable experience in the industry.