Lifecycle Marketing Manager - Self Service Cloud

ABOUT THE ROLE We are seeking a seasoned Lifecycle Marketing Manager to lead and grow product-led email programs at Elastic, the Search AI Company. As a key member of our marketing team, you will be responsible for translating product signals and user behavior into timely, relevant email experiences, and using data to continuously improve conversion and engagement across the user lifecycle. WHAT YOU'LL DO In this hands-on role, you will own and execute end-to-end email program execution, including audience sourcing, nurture flow design, automation, and triggered messaging. You will also design and run A/B and multivariate tests to optimize subject lines, messaging, timing, and conversion. Additionally, you will scale product-led lifecycle programs across global regions and user segments, write and edit compelling email copy for various audiences, and manage content review and approval workflows. You will be responsible for building and managing end-to-end automated nurture programs in Marketo, implementing product telemetry- and behavior-based triggers to activate timely messaging, and ensuring program architecture is scalable, well-documented, and follows deliverability best practices. You will also drive measurable improvement in trial-to-paid conversion rate through targeted nurture programs, build and optimize onboarding, feature adoption, and re-engagement sequences, and develop localized nurture tracks to support global audiences. WHAT YOU'LL NEED To be successful in this role, you will need 6+ years of email marketing experience, with a strong track record in lifecycle marketing. You should have 5+ years of hands-on Marketo experience, including building complex nurture architectures. You should also have demonstrated ability to drive measurable outcomes, experience working in or alongside product-led growth (PLG) motions, and strong copywriting skills with the ability to write for technical audiences without losing clarity. WHY REMOTE As a distributed company, Elastic values diversity and flexibility. We offer a range of benefits to support our remote employees, including competitive pay, health coverage for you and your family, flexible locations and schedules, generous vacation days, and opportunities to increase your impact through volunteer projects and financial donations. BENEFITS - Competitive pay based on the work you do here and not your previous salary - Health coverage for you and your family in many locations - Ability to craft your calendar with flexible locations and schedules for many roles - Generous number of vacation days each year - Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service - Up to 40 hours each year to use toward volunteer projects you love - Embracing parenthood with minimum of 16 weeks of parental leave