Lead Global Marketing Campaigns Manager

ABOUT THE ROLE GitLab is seeking a Staff Marketing Campaigns Manager to help shape the next chapter of global campaigns at the company. As a key member of the Global Campaigns function, you will partner closely with Product, Growth, Sales, and Marketing leadership to drive product-led growth and expansion revenue globally. This is a defining moment for the function, and you will have the opportunity to evolve the operating model and prove it out through GitLab's most strategically important campaign motion: upsell and expansion. WHAT YOU'LL DO As a Staff Marketing Campaigns Manager, you will be responsible for helping to define the next operating model for GitLab's Global Campaigns function. This includes setting strategic and operational standards for the broader campaigns organization, building frameworks and playbooks for planning and executing global campaigns, and owning the strategic direction for GitLab's global upsell and expansion campaign portfolio. You will also partner with Product Growth, Product Marketing, Sales, and Revenue leadership to shape expansion strategy upstream, influence packaging and pricing motions, and ensure global campaigns are designed for regional activation. Additionally, you will lead high-visibility integrated campaigns that span multiple product tiers, audiences, and geographies, and own the analytics, experimentation, and budget strategy for expansion campaigns. WHAT YOU'LL NEED To be successful in this role, you will need to have deep B2B SaaS marketing experience, with a track record of leading integrated campaign strategy for product-led growth, customer expansion, or upsell motions. You should also have direct experience evolving a marketing function's operating model, shaping how a team plans, executes, and measures its work. In addition, you should have experience operating globally, with a track record of building or scaling campaigns across multiple regions and partnering effectively with regional GTM teams. You should also have a history of leading ambiguous, multi-quarter initiatives end to end, from identifying the opportunity through execution, measurement, and iteration. WHY REMOTE GitLab is a remote-first company, and this role is no exception. As a Staff Marketing Campaigns Manager, you will have the flexibility to work from anywhere and be part of a global team that values collaboration, innovation, and continuous knowledge exchange. BENEFITS GitLab offers a competitive salary, comprehensive benefits package, and a comprehensive benefits package that includes medical, dental, and vision insurance, as well as 401(k) matching and paid time off.