Influencer Marketing Lead

ABOUT THE ROLE Aftershoot is redefining how photographers work by providing AI‑powered tools that streamline every step of the post‑production process. With over 100,000 active users and a double‑digit annual recurring revenue growth, we are positioned to become the default companion for photographers worldwide. The Influencer Marketing Lead will own the end‑to‑end strategy that drives brand awareness, acquisition, and retention through creator partnerships. This is a function‑owner role that will shape the future of our creator program, manage a seven‑figure budget, and lead a small team of executives who execute day‑to‑day outreach and campaign management. WHAT YOU'LL DO You will develop and execute a comprehensive influencer marketing strategy focused primarily on the US market while maintaining a global perspective. You will allocate, defend, and optimise a multi‑million dollar creator budget, ensuring every dollar delivers measurable impact. You will build and maintain a roster of creators across YouTube, Instagram, and TikTok, transitioning the program from one‑off sponsored posts to long‑term ambassador relationships. You will design a robust measurement framework that tracks attribution, incrementality, cost per trial, and paid conversion by creator, enabling data‑driven renewal decisions. You will negotiate rates, deliverables, exclusivity, and usage rights, securing the ability to repurpose high‑impact creator content into paid media. You will oversee the entire content production lifecycle, from briefing to delivery, holding creators accountable to timelines. You will recruit, manage, and coach a team of 2‑3 Influencer Marketing Executives, fostering a culture of collaboration and continuous improvement. You will partner closely with Growth, Content, Product Marketing, and Design to ensure creator content integrates seamlessly into the broader marketing engine. You will plan and execute creator activity around peak moments such as Black Friday and major product launches, and explore adjacent channels such as affiliate, community, events, and podcast partnerships. WHAT YOU'LL NEED You bring 5‑8 years of experience in influencer, creator, or partnership marketing, with at least two years in a strategic role. You have a proven track record of managing a substantial creator budget and can articulate the ROI achieved. You are comfortable working with US and international creators across multiple time zones and possess excellent spoken and written English, enabling persuasive negotiation and clear communication. You have strong negotiation instincts and the ability to build lasting relationships with creators. You are comfortable with data, able to assess campaign performance and make informed decisions. You have hands‑on experience with creator tooling and affiliate platforms such as GRIN, CreatorIQ, Modash, Upfluence, Aspire, Impact.com, or PartnerStack. You thrive in a fast‑paced environment, prioritising action over perfection and iterating directly in the market. WHY REMOTE Aftershoot embraces a fully distributed, asynchronous culture that empowers teams to work on their own schedules while staying connected through regular video calls and collaborative tools. Remote work allows you to balance personal commitments with professional responsibilities, fostering a healthy work‑life integration. The flexibility of a remote role also expands our talent pool, enabling us to attract top‑tier professionals from across the globe who bring diverse perspectives and expertise. BENEFITS Competitive health, dental, and vision coverage; generous paid time off and a flexible holiday policy; a remote stipend to support home‑office setup; a learning budget for professional development; and equity participation in a high‑growth SaaS company.