Head of GTM Programs

ABOUT THE ROLE Anthropic is building the next generation of reliable, interpretable, and steerable AI systems that benefit both users and society. As the Head of GTM Programs, you will lead the creation of a foundational function that empowers our sales, marketing, partnerships, and customer‑success teams to execute with speed, consistency, and impact across global markets. You will own the development of playbooks, content, and coordination mechanisms that translate Anthropic’s product vision into measurable revenue outcomes. In this zero‑to‑one role you will shape the very definition of “GTM programs” at Anthropic, establish the operating model, and create a single source of truth that drives alignment and efficiency across the organization. WHAT YOU'LL DO - Build the global GTM programs function from scratch, defining priorities, roadmap, and success metrics in partnership with revenue operations leadership. - Design, launch, and continuously refine scalable playbooks, content libraries, and enablement tools that are adopted by sales, marketing, partnerships, and customer‑success teams. - Establish a centralized, version‑controlled repository for all GTM assets, ensuring clear ownership and easy discoverability for teams worldwide. - Drive cross‑functional alignment so that programs deliver end‑to‑end value, preventing siloed optimization and fostering collaboration between functions. - Leverage data and feedback from GTM teams to identify gaps, iterate on programs, and report on adoption, time‑to‑value, and productivity impact. - Partner with regional GTM leaders to adapt global programs to local market nuances, ensuring relevance and effectiveness across diverse geographies. WHAT YOU'LL NEED - Proven experience building or scaling go‑to‑market programs, content, or productivity initiatives within a B2B environment. - A track record of designing and launching playbooks that are widely adopted by GTM teams and that drive measurable performance improvements. - Strong partnership skills, having worked directly with sales, marketing, partnerships, and customer‑success functions, as well as revenue operations, to diagnose and solve productivity gaps. - Demonstrated ability to lead cross‑functional projects end‑to‑end with high autonomy and influence. - Excellent written communication skills, with a history of producing clear, concise, and actionable GTM content. - Preferred: experience creating a GTM or enablement function from the ground up during a period of rapid growth, managing a global or multi‑region GTM organization, and a background in AI or emerging technology sectors. Data‑driven mindset and ability to use metrics to influence leadership decisions are highly valued. WHY REMOTE Anthropic embraces a distributed, asynchronous culture that empowers teams to work when they are most productive while maintaining strong collaboration across time zones. Our remote‑first approach offers flexibility to balance professional responsibilities with personal commitments, enabling you to bring your best self to work. You will have the autonomy to set your own schedule, supported by a robust virtual collaboration ecosystem that keeps you connected to colleagues and stakeholders worldwide. Remote work also expands our talent pool, allowing us to attract top talent regardless of geography and fostering a diverse, inclusive environment that drives innovation. BENEFITS - Competitive health, dental, and vision coverage for you and your dependents. - Generous paid time off, including vacation, sick leave, and a flexible holiday policy. - Remote work