General Manager & VP, Asana for Services Management

ABOUT THE ROLE As the General Manager & VP of Asana for Services Management, you will be responsible for leading the product management, go-to-market strategy, and incubation sales engineering/forward-deployed team for Asana Service Management, a product that unifies ticketing and project execution for IT, HR, facilities, and other service teams. This role offers a unique opportunity to own the product roadmap and drive revenue growth, with a direct reporting line across both product management and sales engineering/forward-deployed engineering. WHAT YOU'LL DO As the General Manager & VP, you will: - Drive the incubation go-to-market strategy for Asana for Service Management, taking it from early-stage concepts to repeatable, revenue-generating engines - Engage with customers and assist in closing deals as a key executive sponsor and technical seller on strategic deals - Own the product roadmap and product execution, synthesizing customer feedback, competitor gaps, and field insights to define, prioritize, and execute on the product roadmap - Foster cross-functional alignment between sales, product, engineering, and customer success to ensure seamless execution of the services growth strategy - Establish metrics and guardrails for the SE/FDE teams, incubation sales velocity, and partner services attach rates WHAT YOU'LL NEED To be successful in this role, you will need: - 12+ years of experience in a Senior Director or VP-level capacity leading technical go-to-market, product management, and/or solutions engineering within a prominent B2B SaaS environment - A highly entrepreneurial, proactive builder with a strong "player-coach" mentality, comfortable operating with ambiguity - Deep technical credibility, with a strong background managing highly technical field resources and a deep understanding of enterprise integrations, APIs, and SaaS architecture - Market-driven product vision, with a proven track record of translating complex customer and market needs into structured, actionable product requirements and priorities - Commercial and strategic muscle selling into IT buyers, with demonstrated success managing a business unit's P&L and designing scalable go-to-market frameworks - Masterful communication skills, with the ability to distill highly technical concepts into clear, value-driven narratives for executive stakeholders, cross-functional partners, and customers alike WHY REMOTE This role is designed to be a high-leverage, entrepreneurial leadership position that sits at the intersection of sales, technical execution, and product development. As the General Manager & VP, you will have the autonomy to drive the incubation go-to-market strategy and product roadmap, with a direct reporting line across both product management and sales engineering/forward-deployed engineering. BENEFITS Our comprehensive compensation package includes a base salary range of $399,000 - $470,000, as well as additional components such as equity, sales incentive pay (for most sales/GTM roles), and benefits. We strive to provide equitable and competitive benefits packages that support our employees' well-being and success.