Director Social Media Marketing

ABOUT THE ROLE We are seeking a Director, Social Media Marketing to lead the strategic direction of Starface's social presence across platforms. As a key member of our marketing team, you will be responsible for overseeing the evolution of our platform strategy, content planning, and organic social ecosystem, while helping to strengthen the connection between organic and paid social efforts. You will report directly to the SVP of Marketing and will have a clear view of our social presence at any given moment. WHAT YOU'LL DO As the Director, Social Media Marketing, you will be responsible for: - Owning and evolving Starface's social media and platform strategy across TikTok, Instagram, YouTube, and emerging platforms - Leading the social content calendar and ensuring every piece of content ladders back to a clear strategic purpose - Developing thoughtful, actionable creative briefs that push ideas forward and help unlock stronger creative work - Partnering closely with the creative team to ensure strategy enhances creativity rather than constrains it - Creating and continuously refining platform-specific playbooks, KPIs, benchmarks, and reporting frameworks - Monitoring social performance and translating insights into recommendations and next steps - Maintaining and growing Starface on TikTok and Instagram while helping identify and build meaningful presence on new and emerging platforms - Building a stronger feedback loop between organic and paid social, ensuring learnings are shared consistently across teams - Collaborating regularly with paid media partners to align on content needs, testing opportunities, and performance insights - Managing external agency partners and ensuring high-quality strategic output and execution - Leading, mentoring, and supporting two direct reports while helping elevate the overall social function WHAT YOU'LL NEED To be successful in this role, you will need: - 6+ years of experience leading social strategy and managing owned channels for a consumer brand, ideally in beauty, fashion, lifestyle, or CPG - Experience working at a brand known for strong social storytelling and cultural relevance, not just large media budgets - Native knowledge of TikTok and Instagram and understanding of how platform behavior evolves in real time - Experience building social strategies and reporting frameworks from scratch - Hands-on experience aligning organic and paid social teams in meaningful ways - Ability to write briefs that creatives actually want to use - Experience managing agencies and getting the best work out of external partners - Ability to collaborate with creative leadership while respecting creative ownership - Proactive, curious, collaborative, and genuinely excited by what's next in social culture WHY REMOTE As a remote employee, you will have the flexibility to work from anywhere and will be part of a team that values diversity, equity, anti-racism, and inclusion. You will be part of a growing group of passionate, empathetic, and creative people who are eager to learn and grow. BENEFITS - Salary range: $140,000-$160,000 base - Flexible schedule and remote work options - Opportunities for growth and professional development - Collaborative and supportive team environment - Comprehensive health plan - Parental leave and education stipend - Life insurance and equipment stipend