Director of GTM System and Applied AI

ABOUT THE ROLE We are seeking a highly skilled and experienced Director of GTM Systems and Applied AI to lead our Revenue Operations systems function at Sprout Social. In this role, you will be responsible for overseeing the non-Salesforce tech stack, driving our GTM AI roadmap, and establishing governance standards for AI workflows. This is a hands-on leadership position, requiring you to personally build and prototype AI workflows alongside your engineers. WHAT YOU'LL DO As the Director of GTM Systems and Applied AI, you will be responsible for the following key areas: - Own the GTM Tech Stack: Manage the architecture, configuration, and governance of all non-Salesforce platforms, including Outreach, Gong, ZoomInfo, Fullcast, Openprise, and others. - Drive Salesforce Strategy: Serve as the GTM business owner for CRM requirements, partner with IT to prioritize the RevOps backlog, and ensure Salesforce alignment with revenue operations. - Lead and contribute to the GTM AI Roadmap & COE: Direct GTM AI Engineers in building custom workflows, establish the Center of Excellence (COE) standards for AI governance, UAT, and build vs. buy decisions. - Build & Prototype: Take a hands-on role in developing and launching AI workflows, automations, and integrations, including writing requirements, prototyping in agent frameworks, and getting into the API/data weeds when needed. - Govern Data Quality: Maintain system integrations, routing, and enrichment workflows to ensure clean, reliable data across the full stack in partnership with the Data/BI and IT teams. - Optimize & Consolidate Tooling: Run a structured system intake model with clear SLAs and strategically consolidate redundant software to build a leaner tech stack. - Champion Team Leadership: Lead, unblock, and develop a high-performing team of GTM AI Engineers, Business Analyst, and GTM Systems Admin. WHAT YOU'LL NEED To be successful in this role, you will need to have: - 7+ years of experience in GTM systems, sales operations, or revenue operations, with meaningful time both owning systems hands-on and leading technical teams. - Experience managing technical ICs (engineers, analysts, or systems specialists) and providing meaningful technical direction. - Strong Salesforce fluency as a business stakeholder and power user with the ability to write clear requirements and evaluate technical tradeoffs. - Experience managing or partnering with an IT or technical team as the business owner of a shared system. - Direct hands-on experience with two or more of our core stack: Claude, Gong, ZoomInfo, Lusha, Cognism, LeanData, Openprise, or Fullcast. - Technical fluency to direct AI engineers credibly, including understanding CRM data models, enrichment architecture, API integrations, and custom builds vs. integration platforms. - Demonstrated track record of deploying AI or automation in a GTM context, shipping workflows revenue teams actually use. - Strong data orientation with an understanding of data design, reliability, and governance standards. WHY REMOTE At Sprout Social, we believe in the power of remote work and offer a flexible schedule that allows you to work from anywhere. As a remote employee, you will have