Director, Enterprise Product Marketing

ABOUT THE ROLE We're seeking a seasoned Director of Enterprise Product Marketing to lead the strategic development and execution of Instacart's B2B marketing initiatives. This role will play a critical part in shaping the company's go-to-market strategy for its enterprise platform, driving growth, and establishing Instacart as a leader in the grocery industry. WHAT YOU'LL DO In this role, you will be responsible for developing and executing a unified go-to-market strategy for Instacart's enterprise platform. This will involve creating a clear positioning, messaging, and campaign framework that aligns with the company's commercial and product goals. You will also lead a high-performing product marketing team, managing direct reports and collaborating with cross-functional stakeholders to drive awareness, lead generation, and sales pipeline growth. WHAT YOU'LL NEED To succeed in this role, you will need: - 10+ years of B2B marketing experience at a SaaS company, with a proven track record of owning product marketing across multiple product lines - People management experience, with a history of growing and developing marketing teams - Strong written and verbal communication skills, with the ability to distill complex technical topics into clear, compelling narratives for senior audiences - Experience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materials - Ability to manage multiple high-stakes projects simultaneously, prioritize effectively, and influence cross-functional stakeholders without direct authority WHY REMOTE Instacart is a Flex First company, offering employees the flexibility to choose where they do their best work. This role is remote, and you will have the autonomy to work from anywhere while staying connected and building community through regular virtual events. BENEFITS Instacart provides highly market-competitive compensation and benefits, including a base pay range that is dependent on the successful candidate's permanent work location. The company offers a range of benefits, including health insurance, parental leave, and education stipend. Additionally, Instacart provides a flexible schedule and opportunities for professional growth and development.