Director, Creator Growth (PLG)

ABOUT THE ROLE Later, the world's most intelligent influencer marketing company, is seeking a Director of Creator Growth (Product-Led Growth) to lead the development of our creator-centric growth engine. As a key member of our team, you will own the full-funnel, self-serve creator acquisition and activation motion end to end, reporting directly to the GM of Creator. This is a senior, high-visibility role that will sit at the intersection of product, marketing, and data to build the systems and programs that bring creators into the Mavely ecosystem and move them from signup to active, revenue-generating participants. WHAT YOU'LL DO As Director of Creator Growth (PLG), you will be responsible for defining the creator PLG strategy, owning the funnel from first touch through activation and retention, and leading a team that runs structured experimentation to find what converts. Your key responsibilities will include: - Defining the creator PLG strategy end to end, including the self-serve acquisition model, funnel architecture, and channel mix that drives affiliate creator growth across Later Influence and Mavely. - Setting the annual and quarterly GTM plan for creator PLG, including goals, experimentation roadmap, and success metrics tied to creator signups, activation rates, and time-to-first-transaction. - Mapping the full creator funnel from first awareness through onboarding and first meaningful action, identifying the highest-leverage drop-off points and owning the roadmap to improve them. - Leading, in partnership with Marketing, conversion rate optimization across the creator acquisition funnel, including landing pages, signup flows, onboarding sequences, and in-product activation touchpoints. - Building and running a structured experimentation program, including A/B and multivariate tests across messaging, creative, offers, and UX, with a clear process for prioritizing, running, and scaling winning tests. - Partnering with Product and Engineering to identify in-product growth levers, surface friction in the creator onboarding experience, and advocate for changes that improve activation rates. WHAT YOU'LL NEED To succeed in this role, you will need: - A track record of operating inside a developer-facing, consumer, or creator-economy product with a PLG motion. - Experience optimizing self-serve funnels with precision and translating behavioral data into growth levers. - A strong understanding of growth marketing, CRO, and product adoption. - Proven leadership skills, with the ability to build, manage, and develop a high-performing creator PLG team. WHY REMOTE As a remote team, we value flexibility and autonomy. You will have the opportunity to work with a talented team of professionals who are passionate about creating unforgettable campaigns for our clients. BENEFITS - Competitive salary and benefits package. - Opportunity to work with a talented team of professionals in the influencer marketing industry. - Flexible work arrangements and remote work options. - Professional development opportunities and training programs.