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Fastly
Director, Content Marketing
Job Description
ABOUT THE ROLE
The Director of Content Marketing will lead the team responsible for shaping and scaling Fastly's content, directing a high-performing team responsible for the company's global content portfolio. This role will orchestrate a comprehensive content engine, translating complex technologies into compelling stories that establish market authority, elevate the website experience, and fuel full-funnel demand generation.
WHAT YOU'LL DO
As the Director of Content Marketing, you will:
- Lead and mentor a team of content creators and strategists, providing editorial vision and setting clear performance metrics.
- Own the global editorial strategy, collaborating with Product Marketing, Digital, Field Marketing, and Brand to align content with launch cycles and corporate priorities.
- Direct web and campaign content, overseeing messaging architecture and copy execution for key corporate website pages, targeted landing pages, and integrated marketing campaigns.
- Drive high-impact thought leadership, transforming Fastly's unique data insights, security research, and technical innovations into proprietary reports, whitepapers, and executive perspectives.
- Optimize modern content operations, responsibly integrating generative AI tools into the content workflow to accelerate research, optimize SEO/AEO/GEO variations, and scale content while establishing clear guardrails for accuracy, original thought, and brand voice.
- Manage external pipelines, working alongside your team to scale content velocity by cultivating a highly vetted stable of external agencies, technical freelancers, and subject-matter experts.
- Support flagship events, partnering with the events and executive teams to ensure the content engine for first-party flagship events deliverables, presentations, and keynotes are high-impact and on-narrative.
WHAT YOU'LL NEED
- 10+ years of experience driving comprehensive content marketing programs for B2B technology, cloud, SaaS, or cybersecurity brands at scale.
- Proven ability to interview deep technical experts, decipher complex infrastructure technology, and craft narratives that engage technical personas and business executives.
- Experience leveraging generative AI productivity tools responsibly, ensuring editorial integrity, protecting intellectual property, and keeping human creativity at the core of our messaging.
- Proven success in sourcing, briefing, and managing external technical writers and agencies to deliver multi-medium projects on time and within budget.
- Bachelor's degree in Journalism, Communications, Technical Marketing, Computer Science, or a related field, or equivalent practical experience.
WHY REMOTE
This position is open to Hybrid And Remote Work, allowing you to work from anywhere while still being available during core business hours.
BENEFITS
Fastly offers a competitive salary and a comprehensive benefits package, including a health plan, parental leave, education stipend, and life insurance.