Director, Category Growth (General Manager)

ABOUT THE ROLE StockX is redefining the global marketplace for culture, where buyers and sellers transact with confidence on an always-on digital exchange. We are building the next frontier of creator-driven, culturally rich commerce that blends excitement, community, expertise, and transaction in one platform. As the Director, Category Growth (General Manager), you will be the business owner of a major category vertical, accountable for the full P&L and long-term trajectory of your category. WHAT YOU'LL DO As a Director, Category Growth, you will operate as a true General Manager, setting vision, defining strategy, allocating resources, building a team, and driving cross-functional execution. You will represent your vertical at the leadership level and ensure that product, marketing, operations, and partnerships are aligned to unlock sustainable growth. Your responsibilities will include: - Owning revenue, contribution margin, liquidity, and growth targets for your vertical - Developing annual and multi-year business plans, forecasts, and investment cases - Allocating resources across acquisition, retention, and engagement to maximize ROI - Driving pricing, incentives, and promotional strategies aligned to marketplace health - Defining the long-term category vision, positioning, and competitive differentiation - Identifying expansion opportunities across adjacent segments, geographies, and seller tiers - Establishing scalable supply acquisition and retention strategies - Continuously assessing competitive dynamics and evolving cultural trends - Architecting the playbook for acquiring, activating, and retaining high-value sellers and creators - Ensuring balanced marketplace dynamics between supply depth and demand velocity - Partnering with Growth and Marketing to stimulate demand moments and category engagement - Influencing Product roadmap to improve seller tooling, pricing mechanics, discovery, and trust features - Partnering with Marketing to launch culturally relevant campaigns and high-impact moments - Collaborating with Operations to optimize onboarding, seller support, and fulfillment performance - Representing your vertical in executive planning, QBRs, and strategic reviews - Hiring and developing Category Managers and supporting roles as the vertical scales - Establishing operating cadence, reporting frameworks, and performance management systems - Building repeatable GTM playbooks that can be deployed across additional categories - Fostering a culture of accountability, experimentation, and community authenticity - Acting as the senior face of StockX within your category's ecosystem - Building relationships with top sellers, shops, creators, and community leaders - Ensuring platform growth remains culturally credible and aligned with community norms WHAT YOU'LL NEED To be successful in this role, you will need: - 10+ years of experience in marketplace leadership, category general management, business development, or growth roles within consumer tech or two-sided platforms - Demonstrated ownership of revenue or P&L-level outcomes - Proven track record of scaling a vertical, marketplace segment, or new business line - Strong executive presence and experience influencing cross-functional roadmaps - Deep fluency in marketplace mechanics: liquidity, take rate, CAC/LTV, cohort behavior, supply elasticity - Experienced people leader with a track record of building high-performing teams - Deep connection to culture-driven or enthusiast categories WHY REMOTE As a remote employee, you