Digital Marketing Specialist

ABOUT THE ROLE We are seeking an experienced Digital Marketing Manager to lead the digital marketing strategy across our entire portfolio of brands at Wish You Were Here Group, an internationally recognized hospitality company behind some of the industry's most celebrated restaurants, cafés, and lifestyle destinations. As we continue to expand across the United States and internationally, we're looking for an ambitious digital leader to build the next chapter of our digital growth. WHAT YOU'LL DO As a Digital Marketing Manager, you will own our digital ecosystem, including paid media and CRM, websites, SEO, analytics, reservations, online ordering, and guest acquisition. You will work closely with our Senior Marketing Manager, Social Media Manager, creative team, agency partners, and restaurant leadership to develop digital strategies that drive measurable revenue growth while maintaining the premium positioning of each brand. Key responsibilities include: - Developing and executing the Group-wide digital marketing strategy across all brands - Driving guest acquisition, retention, and lifetime value - Building annual digital marketing plans aligned with business objectives - Identifying emerging digital trends, technologies, and opportunities - Developing scalable systems to support future openings and expansion - Leading all paid advertising, including Meta, Google, YouTube, TikTok, display, and remarketing - Managing budget planning, campaign strategy, audience development, creative testing, conversion optimisation, attribution modelling, and performance reporting - Owning KPIs including ROAS, CAC, CPM, CPC, conversion rate, and revenue generated You will also be responsible for owning the digital experience across every Wish You Were Here Group website, including website strategy, UX optimisation, conversion optimisation, local SEO, technical SEO, landing page creation, online booking optimisation, speed, and performance improvements. Additionally, you will lead all customer lifecycle marketing, including guest acquisition, welcome journeys, loyalty campaigns, birthday campaigns, VIP communications, win-back campaigns, automated guest journeys, database segmentation, and personalised marketing. You will also own the digital growth strategy for our exclusive third-party partners, including OpenTable and Uber Eats. WHAT YOU'LL NEED - 4+ years in digital marketing with increasing leadership responsibility - Multi-location hospitality, restaurant, or lifestyle brand experience preferred - Proven success managing significant paid media budgets - Expertise in Google Ads, Meta Ads Manager, GA4, and Looker Studio (or equivalent reporting platforms) - Deep understanding of SEO, CRO, and customer acquisition WHY REMOTE This role is a highly strategic, commercially focused leadership position that requires someone who loves combining creativity, technology, and data to build best-in-class hospitality brands. As a remote employee, you will have the flexibility to work from anywhere while collaborating closely with our team to drive digital growth and success. BENEFITS - Competitive salary - Comprehensive benefits package - Opportunity to work with a leading hospitality company - Collaborative and dynamic work environment - Flexible work arrangement