Creative Strategist

ABOUT THE ROLE Ramen Bae is seeking a highly skilled Creative Strategist to drive the creative engine behind our Direct-to-Consumer (DTC) ramen brand. This role will be responsible for developing and executing performance-driven creative across paid social channels, with a strong focus on Meta. WHAT YOU'LL DO As a Creative Strategist, you will own creative strategy across paid social and performance marketing channels, with a focus on Meta. You will build and manage a repeatable creative testing framework across various elements, including hooks, formats, scripts, offers, concepts, personas, and audience segments. You will develop creative angles based on customer pain points, product benefits, trends, competitor research, customer reviews, and performance data. You will think through the full customer journey, from problem-unaware audiences to highly aware, ready-to-buy customers. You will own the pipeline of performance video assets, including user-generated content (UGC), creator-led ads, founder-led content, product demos, recipe content, narrative ads, comparison ads, and social-first concepts. You will analyze creative performance to identify winning patterns, scalable concepts, and opportunities for improvement. You will also manage the creative process from concept to brief, scripting, production, editing, feedback, and final delivery. You will write compelling hooks, scripts, ad briefs, and creator directions that are clear, strategic, and performance-oriented. You will direct creators, editors, freelancers, agencies, and internal team members to produce high-performing assets. WHAT YOU'LL NEED To be successful in this role, you will need: - 3+ years of experience in creative strategy, performance marketing, paid social creative, DTC ecommerce, or a performance creative agency - Strong understanding of paid social creative, especially for Meta - Deep understanding of what makes video ads convert, including hooks, pacing, messaging, storytelling, offers, and visual structure - Experience building or contributing to a creative testing system that generates new concepts consistently - Strong analytical ability and comfort reviewing performance data to understand what is working, why it is working, and what to test next - Ability to deeply understand a product, customer persona, and the emotional and functional reasons people buy - Strong creative instincts, copywriting ability, and visual taste - Comfort developing new creative angles based on product benefits, customer pain points, cultural trends, competitor research, and performance insights - Highly self-motivated, resourceful, and able to take ownership without needing constant direction - Comfortable working on a small team where everyone is expected to be hands-on, proactive, and accountable - Strong collaborator who can work effectively with internal team members, creators, editors, freelancers, and agencies - Curious, adaptable, eager to learn, and comfortable moving fast in a startup environment WHY REMOTE Ramen Bae is a fast-moving team of builders who take ownership, move quickly, and figure things out as we go. We're looking for another like-minded person who is excited to help us build the next great ramen brand. This role is perfect for someone who loves combining data, creativity, and execution. BENEFITS - Competitive salary - Opportunity for growth and