Country Marketing Manager, Turkey

ABOUT THE ROLE We are seeking an experienced, creative marketer to help us build awareness and accelerate our growth in Turkey. As our resident expert on the market, you will use your skills in social media, influencer marketing, PR, advertising, and high-impact local partnerships to drive awareness, build a loved brand, and bring new users to Duolingo. A key part of your role will be identifying and activating strategic partnerships that unlock scale and cultural relevance - ideally through creative value exchange rather than paid media. You will partner closely with Global Marketing and Product teams in Pittsburgh, New York, and Country Marketing Managers around the world to find opportunities and come up with new, creative tactics and campaigns relevant to the Turkish consumer. We want a creative leader with deep consumer understanding and proven experience in devising campaigns that drive buzz, growth, and earned media with expertise in Social, creative marketing, and PR. WHAT YOU'LL DO As a marketing expert, you will leverage market insights to develop a marketing strategy to grow Duolingo's awareness, brand love, and expand the number of users in Turkey. You will hire and lead agencies or contractors required to deliver the marketing plan, implement the plan with a focus on social media, strategic partnerships, brand, acquisition campaigns, and PR. You will also proactively identify, pitch, and negotiate high-impact partnership opportunities that drive awareness and user growth. Additionally, you will act as a local spokesperson sourcing and managing speaking opportunities in Turkey for yourself and relevant executives, analyze the results of the local marketing efforts, and adjust the plan. You will partner with Marketing and Product teams to develop localized product messaging and positioning for feature and product launches. WHAT YOU'LL NEED To be successful in this role, you will have experience in conceiving, developing, and leading all aspects of Marketing and PR communication ideas throughout their full cycle. You will be culturally clued up and immersed in trends in particular with Social Media, understanding what Turkish consumers care about now and crafting ideas that will capture attention. You will have a track record of achieving great results with ideas rather than large budgets. You will be a storyteller with writing skills and the creativity to build compelling customer-centric narratives. You will have consumer marketing experience with a strong focus on social media and growth marketing, experience working as part of a remote team, building strong HQ relationships, and influencing effectively for local market needs. Proficient in Turkish with excellent English speaking and writing skills is also a requirement. WHY REMOTE This is a remote position based in Turkey. If you're passionate about marketing and excited about the opportunity to shape Duolingo's growth in Turkey, we'd love to hear from you! BENEFITS Duolingo offers a competitive salary, supplemented by equity compensation. The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. For this role, the base salary is between ₺3,988,000 and ₺5,395,500 TRY per year. We encourage you to talk with your recruiter for more information related to compensation for this role.